FOUNTAIN VALLEY, Calif., June 26, 2019 – In recognition of pride month and as part of Hyundai’s ongoing support for the LGBTQ community, the company is debuting an original branded content series that gives voice to some of the best up-and-coming LGBTQ talent. The OUT for Greatness presented by Hyundai film series will feature three episodes that bring together three burgeoning LGBTQ leaders with three up-and-coming filmmakers to create an experience of creative sharing, learning and mutual empowerment.
Hyundai has partnered with some of the biggest names in the LGBTQ film and media communities to provide a platform for this vibrant and growing group of artists, tastemakers and underrepresented talent across the country. A few of the featured talents for this series include:
The first episode featuring Shangela and Kevin Yee is available on Hyundai’s YouTube channel with the other two rolling out over the next several weeks. The films will also be shown at Outfest Los Angeles in July and Newfest in October, events Hyundai also sponsors.
“Hyundai is proud to partner with some of the biggest names and best talent in the LGBTQ community to develop this innovative content series,” said Dean Evans, CMO, Hyundai Motor America. “Hyundai is a company that places a high value on diversity and we stand together with the community to drive inclusivity and acceptance for all.”
Additionally, Hyundai has received a perfect score of 100 on the Human Rights Campaign’s Corporate Equality Index for the third consecutive year. Below are some of the events and activations Hyundai is executing to support the LGBTQ community this year:
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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