Live Nation Unveils Augmented Reality Products Elevating the Fan Experience
Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.
This September, at the 25th annual Music Midtown festival, Hyundai will be the first company to leverage a selection of Live Nation’s AR products. Hyundai will execute creative experiences for fans onsite and at home to promote and explore new features of the completely redesigned 2020 Sonata.
The initial suite of AR products in development include:
Live Nation’s AR products, which will first be integrated into select festival apps, are the latest addition to a long list of digital products better connecting fans with brands.
“The 2020 Sonata is Hyundai’s most technologically advanced sedan ever that aims to make the daily ride better,” said Dean Evans, CMO, Hyundai Motor America. “That’s why partnering with Live Nation to utilize the latest in AR technologies to enhance the fan experience is in perfect alignment. Our mission with the partnership is to naturally integrate the Sonata and its premium design and suite of technology features into the AR experience in a way festival goers are sure to appreciate. We are looking forward to working with the Innovation + Partnership division of our advertising agency of record, INNOCEAN USA and Live Nation to deliver a live music experience like never before.”
“More than 90% of live music fans globally say brands can enhance the live experience, and augmented reality presents endless opportunities,” said Kevin Chernett, EVP Global Partnerships & Content Distribution at Live Nation. “The ability to drive culture through creativity while also adding value to fans allows brands to elevate expectations at live music events.”
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit https://livenationforbrands.com/.
About Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by HyundaiAssurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea. Please visit our media website at www.HyundaiNews.com.
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