SEOUL, April. 5, 2019 — Hyundai Motor Company has officially opened its Hyundai CRADLE Berlin office in Germany establishing its third CRADLE office worldwide, with additional bases in Silicon Valley (USA) and Tel Aviv (Israel).
Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation business, which partners and invests extensively in promising global startups to accelerate the development of advanced future technologies that align with the company’s long-term strategic direction such mobility services, smart cities, and eco-friendly technologies. CRADLE Berlin will lead the regional market operation and identify startups, universities and strategic partners that focus, amongst others, on ‘Disruptive Innovation’ being developed in the European region.
“Germany has been traditionally known for its manufacturing, design and excellence in quality. Berlin is a dynamic hub with an international reputation for digital innovation and brings additional value to these historical strengths,” said Edvin Eriksen, Head of Hyundai CRADLE Berlin. “Altogether it creates an exciting ecosystem for innovation, which is why we opened the office here in Berlin.”
He added, “We are committed to working with different cities and countries all over Europe. As a strategic investor, we are exploring disruptive tech and business ideas and are going to support European research and technology development at a regional level. With this in mind, we have already started some interesting partnerships in various European cities and will continue growing.”
Mr. Eriksen recently joined Hyundai CRADLE Berlin after spending six years in Silicon Valley spearheading partnerships and investments for various automotive industry leaders. Prior to that, he spent over 12 years in Germany, working on open innovation projects in the mobile and automotive space.
“Our mission is to accelerate Hyundai Motor Group’s transformation as a global leader in mobility. How we do that is by making venture investments in startups, engaging with strategic partners through open innovation, and working on special projects. CRADLE is a global network, and it is great to have the opportunity to work with tech founders and innovators in Europe,” said John Suh, Vice President and Head of Hyundai CRADLE Silicon Valley. “Europe has a wealth of talent and entrepreneurial spirit. With long term interest in making new mobility platforms to improve how people live and move in the many beautiful European cities, Hyundai now makes a significant step forward by launching CRADLE Berlin.”
To date, CRADLE has partnered with several European ventures, accelerators and innovation platforms, and started executing its investment strategy:
Hyundai CRADLE’s portfolio companies will receive financial support alongside the provision of Hyundai’s business technology and expertise to assist them with building their market value and fulfilling their vision. They will also have the opportunity to leverage the Hyundai Motor Group global brand and its market-leading position.
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About Hyundai CRADLE
Hyundai CRADLE is Hyundai Motor’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies newly established startups that focus, amongst others, on ‘Disruptive Innovations’, including mobility services, artificial intelligence, robotics, smart energy solutions, smart city and cyber security.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond, offering a range of world-class vehicles and mobility services in over 200 countries. Employing more than 120,000 staff worldwide, Hyundai has sold about 4.6 million vehicles globally. Hyundai Motor continues to enhance its product line-up with vehicles built on solutions for a more sustainable future, such as NEXO -- the world’s first dedicated hydrogen-powered SUV.
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