FOUNTAIN VALLEY, Calif., April 2, 2019 – Hyundai Motor America reported March sales of 61,177 units, a 2% increase in comparison with March 2018 and the eighth straight month of increasing sales. Retail sales in March grew by 1% as Hyundai’s well-rounded product lineup, expanding SUV offerings and focus on customer experience helped Hyundai again outpace the industry. Hyundai sales in 2019 are off to a strong start in a toughening market, up 2% in the first quarter.
Sales Summary
Mar-19 | Mar-18 | 2019 YTD | 2018 YTD | |
Hyundai | 61,177 | 60,154 | 147,585 | 144,515 |
March Highlights
Hyundai sold nearly 30,000 SUVs in March, representing 49% of the total sales volume. Retail SUV sales totaled 22,355, a 47% retail mix compared with 39% last year. This was an all-time March SUV total sales record with an increase of 17% compared with March 2018 and the eighth consecutive monthly SUV sales record. Tucson set its March monthly sales record with 11,976 units sold, up 1% compared with last year. Kona, the North American Utility Vehicle of the Year, sold 7,015 units, up 197% and the second highest-monthly total ever for the model. Veloster sales increased a significant 42%, while the Veloster N continues to be a hit in the sport compact segment. Accent also achieved an increase on the month with sales growing by 9%.
“Despite a challenging first quarter for the industry, Hyundai was able to gain market share as our retail sales grew 2% through the first three months of the year,” said John Cook, director, Sales Operations, Hyundai Motor America. “In March, retail gains were led by Tucson, Elantra and Santa Fe, which were up 19%, 9% and 3% respectively. In just a few short weeks, Hyundai’s continued product revamp continues with two important debuts of Sonata and Venue at the NY Auto Show. And with Palisade hitting dealers later this summer, Hyundai continues to deliver vehicles that consumers are interested in buying today, coupled with industry-leading quality and value.”
March Product and Corporate Activities
Model Sales
Vehicle | Mar-19 | Mar-18 | 2019 YTD | 2018 YTD |
Accent | 3,166 | 2,909 | 6,781 | 7,418 |
Elantra | 15,866 | 17,323 | 36,112 | 47,064 |
Ioniq | 1,323 | 1,669 | 3,310 | 3,798 |
Kona | 7,015 | 2,360 | 18,397 | 2,559 |
Nexo | 20 | 0 | 60 | 2* |
Santa Fe | 10,929 | 11,401 | 28,683 | 28,552 |
Sonata | 8,827 | 11,098 | 21,520 | 23,825 |
Tucson | 11,976 | 11,806 | 28,831 | 27,880 |
Veloster | 2,055 | 1,445 | 3,891 | 3,040 |
* Tucson Fuel Cell sales
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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