FOUNTAIN VALLEY, Calif., March 1, 2019 – This year, Hyundai is showing its support for the LGBTQ community as the exclusive automotive sponsor of Outfest Fusion People of Color Film Festival, a film festival that celebrates the rich heritage of LGBTQ individuals that populate greater Los Angeles. The films and TV shows that screen at Fusion showcase the stories of LGBTQ communities of color, including African, African American, Asian and Latinx perspectives as well as many other cultural identities. The partnership includes a wide range of activations where attendees will have the opportunity to experience Hyundai’s newest models throughout the festival that takes place from March 1 - 5, 2019 in Los Angeles.
“Hyundai is proud to be a sponsor of the 2019 Outfest Fusion,” said Erik Thomas, senior group manager, experiential marketing, Hyundai Motor America. “Hyundai stands together with the community to drive inclusivity and acceptance for all. Hyundai will continue to support the LGBTQ community by leaning in to LGBTQ marketing this year with other sponsorships such as GLAAD, Outfest, and NewFest”
Opening and closing nights will feature a ‘Drive Equality’ wrapped Hyundai Tucson and a Hyundai Kona on display, targeting the millennial audience as well as data capture, product specialists, photo opportunities, and engaging co-branded giveaways. For the screening days, Hyundai will be represented by pre-show logo inclusion and 30-second spot screenings provided by Outfest. The Outfest Fusion activations are managed by Advantage.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
Please visit our media website at www.HyundaiNews.com