9th Annual Hispanic Motor Press Awards announced at the 2018 Los Angeles Auto Show
LOS ANGELES, CA., Dec. 3, 2018 – The Hispanic Motor Press Awards announced each year at the Los Angeles Auto Show named the 2019 Kona Best Crossover for Hispanic Families. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on finding the best value vehicles in the market through grassroots efforts and events.
The jury panel for the 2019 awards was comprised of Hispanic automotive journalists, bloggers, and industry influencers selected by the organization’s advisory board. Twenty individuals and one jury moderator form the panel evaluate new vehicles with a thorough vetting process that includes test drives, mass market availability, and affordability data valuations. The committee considered overall design, comfort, safety, performance, functionality, accessory content, driver satisfaction, consumer final cost, and overall value package to select the vehicles that offer the best value for the Hispanic consumer.
“We are highly honored to receive this distinguished recognition awarded to the 2019 Hyundai Kona as the Best Crossover for Hispanic Families by the Hispanic Motor Press Foundation,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “Hyundai is committed to addressing the needs of Hispanic automotive buyers. This award validates our commitment to building quality vehicles that offer cutting-edge design and technology that reflect the needs of our consumers and surpass their expectations.”
Ricardo Rodriguez-Long, founder and president, Hispanic Motor Press Foundation, added “Hyundai is paying close attention to consumer automotive trends and continues to deliver on attributes Hispanic automotive buyers are looking for such as stylish design, performance, comfort, functionality, and standardized advanced safety technologies while remaining true to its core of abundant value and affordability, making the 2019 Kona the Best Crossover in the segment.”
The 2019 Kona rides on an all-new CUV platform and is Hyundai’s first B-segment crossover for the U.S. market. Kona employs refined aesthetics with sculpted body forms and sporty contours for an athletic, bold, and striking appearance. Its distinctive design is reinforced by the car’s voluminous, aggressive body styling that emphasizes its well-proportioned, dynamic silhouette. A low and wide stance complements its profile, with a long wheelbase and short overhangs, ensuring sporty, nimble handling, in addition to delivering superior driving stability at highway speeds. Kona offers a pair of fuel-efficient drivetrains and a stylish, roomy interior. A whole host of advanced safety features are also available including a Lane-Keeping Assist system, Blind-Spot Collision Warning, Rear Cross-Traffic Collision Warning, Lane Change Assist, Parking Distance Warning and Forward Collision-Avoidance Assist with Pedestrian Detection. The 2019 Hyundai Kona is now available at dealerships nationwide.
HISPANIC MOTOR PRESS AWARDS
The Hispanic Motor Press Awards is the only independent Hispanic awards presented in the country for the Hispanic community to enhance their vehicle experience by evaluating the various options available in the market. The jury panel is comprised of national Hispanic journalists, content creators, and influencers who assess the vehicles while considering key purchase drivers for Hispanic families in quality, reliability, style, safety, and value.
HISPANIC MOTOR PRESS FOUNDATION
The Hispanic Motor Press Foundation is a non-profit foundation 501(c)3. The objective of the organization is to educate and help the Hispanic consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse emissions and improve our air quality. Our educational programs and content help Hispanic consumers understand the long-term benefits of clean transportation. We provide objective and practical information to the Hispanic community so that they can select which ‘clean’ vehicle would fit best for their needs. Our efforts include all sectors of transportation (commercial vehicles, cars, motorcycles). We work with industry leaders and regulators to share programs that improve motor vehicle technology and encourage technology innovation.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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