FOUNTAIN VALLEY, Calif., Oct. 30, 2018 – As part of a series of Hyundai Motor Company personnel appointments designed to make the company more globalized and customer-oriented, Yong-woo (William) Lee, president and CEO of Hyundai Motor North America will also assume the role of president and CEO of Hyundai Motor America on an interim basis. This move allows for an efficient and effective operational integration between the North America and U.S. operations. William Lee succeeds Kyung Soo (Kenny) Lee who is returning to Hyundai Motor Company as an adviser.
William Lee, who has been with Hyundai for 35 years and is highly respected and regarded throughout the organization, most recently assumed the helm of the newly established Hyundai Motor North America. This operation provides greater integration across the entire region to actively respond to evolving market trends and customer needs. Prior to his current role, William Lee was the head of Hyundai Motor Brazil, and also spent time in charge of international sales at Hyundai Motor Company in Seoul. He also has extensive experience in the U.S. market, leading the creation of INNOCEAN USA in 2009 and running overseas sales for Hyundai Mobis Parts based in San Francisco.
“First, I would like to thank Kenny Lee for his contributions and helping put Hyundai Motor America in a stronger position than when he joined,” said William Lee. “The efforts we’ve made with our recent product introductions and improvements in the overall customer experience have directly led to retail sales and market share gains over the past several months. This is an incredibly exciting time to be working at Hyundai and I’m proud to lead this dedicated and passionate team.”
A search for a permanent president and CEO of Hyundai Motor America will begin immediately.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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