SEOUL, Korea, April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000 slogan recommendations from global football fans and today announced the Final Top 3 slogans for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’ campaign.
Football fans can now vote for their favorite national team’s slogan at the 2018 FIFA World Cup website (www.fifa.com/betherewithhyundai) until May 14. 32 winning slogans selected by football fans will be the 2018 FIFA World Cup team bus slogans during the international competition.
The winning slogans will be wrapped around each of the 2018 FIFA World Cup™ national team buses used to travel to and from FIFA World Cup™ matches. The fans responsible for creation of the winning slogan of each team will be rewarded with an exclusive Team Bus Convoy vehicle experience. Each winner and a guest of his/her choice will travel to Russia, where they will ride in an official Hyundai convoy vehicle accompanying the team and watch them compete in a selected 2018 FIFA World Cup™ match.
The first round of the BTWH competition gave fans the chance to submit team slogans from December 4, 2017 to February 28, 2018. Slogans that captured the passion of the national teams have since been shortlisted for the final voting.
“We are thrilled to announce the Top 3 FIFA World Cup™ team bus slogans for each of the 32 qualified national football teams and look forward to seeing their team slogans selected by real football fans.” – Minsoo Kim, Vice President of Hyundai Motor’s Marketing Division – said. “As the FIFA World Cup’s official automotive sponsor, we are committed to providing fans with memorable experiences like this, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”
Additional contest details will be made available to football fans via the official website (www.fifa.com/betherewithhyundai).
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. In 2018 the company revealed its new design philosophy ‘Sensuous Sportiness’, which will be embodied by all upcoming Hyundai vehicles.
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