Hyundai Leaps Six Spots on the 2017 Brand Keys Loyalty Leaders List

FOUNTAIN VALLEY, Calif., Oct. 24, 2017 – Hyundai landed the number 16 spot on the 2017 Brand Keys Loyalty Leaders list, jumping six spots from number 22 on last year’s list. This improvement put Hyundai into the top 20, making it one of only two automakers in the top 20. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this annual syndicated study and examined 740 brands in 83 categories. The 2017 Brand Keys Loyalty Leaders analysis was conducted in September 2017 and assessed 49,168 consumers, ages 16–65. Survey respondents self-selected the categories and brands they engage with.

“Our belief that customers deserve ‘better’ leads to strong results in customer loyalty surveys, and the 2017 Brand Keys Loyalty Leaders List is another example,” said Dean Evans, CMO, Hyundai Motor America. “In this competitive and complex industry, Hyundai is committed to building deeper emotional connections with our consumers by providing better vehicles, technology and innovative customer programs.”

Hyundai has established and continues to build a loyal customer base by listening to consumers. Hyundai recently introduced its Shopper Assurance program, an industry-first nationwide commitment to streamlining and modernizing the car-buying experience making it easier, faster and worry-free. Hyundai Assurance also includes Owner Assurance, a pledge to exceptional customer service and owner satisfaction that includes America’s Best Warranty, Roadside Assistance, Blue Link Connected Care and Car Care.

For the complete 2017 Top 100 Loyalty Leaders List, click here:



Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

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