Hyundai Partners with Blood Type Racing to Develop BTR Edition Elantra Sport Concept for 2017 SEMA Show


BTR Concept takes the Versatile Performance of the Elantra Sport to the Competitive-circuit level in both Style and Substance 

LAS VEGAS, Oct. 17, 2017 – Hyundai has partnered with Blood Type Racing to develop the BTR Edition Elantra Sport concept for the 2017 SEMA show. This eye-grabbing concept builds upon the affordable, OEM-level performance and design of the Elantra Sport and adds methanol injection, intake, exhaust and intercooler technologies, tuned suspension and full aero kit for “All-show, All-go” impressive looks and performance.

“The BTR Edition Elantra Sport takes the Elantra beyond its capable OEM-development roots without sacrificing daily drivability,” said Sam Lee, product manager, Blood Type Racing. “Building upon the well-developed Elantra Sport platform, powertrain and design fundamentals, we’ve given enthusiasts a new vision of where this affordable sport compact wants to go.”


·         Torcon CAI intake and Pierce Motorsports exhaust system

·         Engine management custom ECU Tuning by BTR

·         Devil’s Own water/methanol injection system

·         Re-stitched OEM-style sport interior

·         Diamond-stitched floor mats

·         SoCalGarageWorks carbon-fiber steering wheel

·         SSR GTX01 19 x 9.5 +35 wheels

·         Toyo T1 Sport tires

·         HSD coilover suspension

·         Pierce Motorsports sway bars, strut tower brace and chassis brace

·         Fella Big Brake kit

·         Diode Dynamics custom headlights and LED interior lighting

·         Aerotek custom front, side and rear track-ready lip kit

·         APR GTC-200 GT wing

·         AutoArt body and paint work

·         BASF Glasurit Arancio Borealis paint

·         BTR custom Trunk Track Tool Set and custom full-size spare tire



Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

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2017 SEMA - BTR Edition Elantra Sport
Oct 17, 2017

2017 SEMA - BTR Edition Elantra Sport

Added: Oct 17, 2017 | ID ?>: 30005

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