Industry-First Nationwide Commitment to Modernizing Car Shopping Offers More Options and Convenience for Customers
Launches Today in Miami, Orlando, Dallas and Houston and Will Roll Out to All Hyundai Dealers in Early 2018
Shopper Assurance Press Conference
FOUNTAIN VALLEY, Calif., Oct. 10, 2017 – In building on the brand promise to provide customers with a better experience, Hyundai introduces Shopper Assurance, an industry-first nationwide program that streamlines and modernizes the car-buying experience. Today, a majority of car buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new car. Shopper Assurance focuses on four elements that make the often arduous process of purchasing a car easier, faster and worry-free.
“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”
“We’ve listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper,” said Andrew DiFeo, chairman, Hyundai National Dealer Council and dealer principal, Hyundai of St. Augustine. “With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount.”
Shopper Assurance is available for any new model in the Hyundai lineup and will initially launch in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.
Shopper Assurance builds on Hyundai’s legacy of innovative customer programs. Examples such as America’s Best Warranty, the innovative job loss protection program during the recession, the trade-in value guarantee offer and many others show Hyundai’s dedication to making things better for its customers. Hyundai Assurance is now made up of two pillars: Shopper Assurance and Owner Assurance (America’s Best Warranty, Road-Side assistance, Blue Link Connected Care and Car Care).
For more details on Hyundai Shopper Assurance and to find participating dealers, please visit http://www.hyundaiusa.com/ShopperAssurance.
Shopper Assurance Explained
* On June 15, 2018, based on dealer and customer feedback, this pillar was changed to a Three-Day Worry-Free Exchange. A customer who purchases a new Hyundai vehicle from a Shopper Assurance dealer may return it for any reason and exchange it for another new Hyundai vehicle. Conditions apply, visit https://www.hyundaiusa.com/
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com