FOUNTAIN VALLEY, Calif., Aug. 24, 2017 – Hyundai Motor America named Michele Tinson manager of Midwest product public relations. Tinson is responsible for furthering Hyundai’s presence and products in the Midwest and will be responsible for ride and drive events, product launches, press conferences and product communications for the region. Tinson is based in Superior Township, Mich., at the Hyundai America Technical Center, Inc. facility.
Tinson has more than twenty years of communications experience with multiple automotive auto manufacturers including Chrysler/DaimlerChrysler, SAAB Cars N.A. and Nissan. Most recently Tinson was director of Internal Communications at TE Connectivity, a global supplier of connectors and sensors for multiple industries. Over the years, Tinson has led significant communications programs and roles such as Chrysler’s grand opening of its Toledo Supplier Park and the ‘The Back Is Where It’s At’ airbag safety campaign, which was awarded the highest public relations honor, the Arthur W. Page award. Tinson has also completed numerous new product launches including SAAB’s 9-5 sedan and 9-4X crossover SUV as well as multiple global auto show reveals.
“Michele’s track record in the automotive industry, along with her knowledge of the media landscape and tactical acumen make her an asset to our organization,” said Jim Trainor, director, public relations, Hyundai Motor America. “Hyundai recognizes the importance of this region in the automotive landscape and Michele will provide knowledgeable leadership here on behalf of Hyundai.” She will report to Miles Johnson, senior manager, Quality, Service and Technology Public Relations.
Michele earned her Bachelor of Arts from Albion College in Albion, Michigan. In her free time, she enjoys spending time with her family and being active outdoors.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
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