Model Recognized in Competitive Segment for Reliability and Fuel Economy

FOUNTAIN VALLEY, Calif., Nov. 23, 2015 – The Hyundai Tucson is the Most Loved CUV, according to Strategic Vision’s 2015 Customer Love Index.

Strategic Vision, a San Diego research-based consultancy, published the brand-new index this year based on its quantitative, annual, syndicated National Vehicle Experience study, which examines factors that drive owner satisfaction with and loyalty to nearly all major automakers.

“The Tucson is a great product with a nice level of standard features at a great price, and is backed by the best warranty in the industry,” said Alexander Edwards, president, Strategic Vision. “This combination creates a very positive impression of Hyundai as a brand, one that many buyers share with their friends and family.”

For the 2015 Strategic Vision National Vehicle Experience Study, 44,000 owners provided insight on the factors that make or break the new-car buyer’s experience. Vehicles were assessed on overall experience, loyalty intention, advocacy, vehicle attributes, emotional delivery and overall value. Assessments fused emotional aspects of the categories to identify when consumers go beyond the point of satisfaction to truly loving their new-buyer experience.

“The Tucson is engineered to give consumers a truly rewarding buyer and owner experience, with outstanding design, safety technology and performance.” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “Earning the spot for the most-loved CUV shows that we bring something unique and exciting to the table that other CUVs don’t.”

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive, motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors, using ValueCentered® psychology. Strategic Vision also uses comprehensive algorithms and discriminating scales that measure customer love and go beyond typical outdated and ineffective satisfaction scales. ValueCentered® psychology and research methods were defined by Darrel Edwards, Ph.D. in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975). For further information, contact Alexander Edwards or Christopher Chaney at (858) 576-7141.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

Please visit our media website at

Hyundai Motor America on Twitter | YouTube | Facebook



2016 Tucson

2016 Tucson

Added: Jul 29, 2015 | ID : 26628

JPG Image 3600 x 2403 1 MB