In January 2017, Ratzlaff was named vice president, customer satisfaction. Barry Ratzlaff is a 30-year automotive veteran with roles in manufacturing, quality and product development. In his 10-plus years at Hyundai, he oversaw the company’s rapid rise in both the J.D. Power Initial Quality Study (IQS) and Customer Service Index (CSI). He has served in leadership positions in Product Quality, Service Business Development, Customer Connect and, most recently, Digital Business Planning and Connected Operations. He successfully led the deployment of Hyundai BlueLink technology and other telematics services.

Ratzlaff previously served as the executive director of customer connect and service business development for Hyundai Motor America from 2013 - 2015. In this role, he was responsible for dealer service process performance, owner marketing, consumer affairs and Blue Link® connected car.

Since joining Hyundai in 2006, Ratzlaff has held the positions of director of customer care and connected car, director of service operations, and director of quality and service engineering.

Ratzlaff has extensive work history in the automotive industry, including his time at Hyundai, he has also held roles at General Motors, Toyota and DaimlerChrysler. He spent 14 years at General Motors’ Wentzville Assembly Plant, where he held responsibilities in process engineering and production management. After his time at General Motors, he spent three years at Toyota. At Toyota, Ratzlaff led establishing the quality assurance and quality control processes as part of the Toyota Motor Manufacturing Indiana start-up team. While he was at DaimlerChrysler from 2000-2006, he served as the director of proactive quality in Auburn Hills, Mich., where he led process re-engineering to improve vehicle quality during development and launch. In 2005-2006, Ratzlaff managed the DaimlerChrysler St. Louis, Mo., South Assembly plant.

He earned his Bachelor of Science in Industrial Administration and Finance from the General Motors Institute, now known as Kettering University, and he received his Master of Business Administration from Washington University in St. Louis, Mo.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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