70 Tucson Fuel Cell CUVs Driving the Freeways of Southern California

Second Hyundai Fuel Cell Owner, Dave Uselton, Offers an Insightful “Day in the Life of a Fuel Cell Family” Video

Web-based Creative Campaign Highlights Everyday “Superhero” Owners Who Are Quietly Changing the World

FOUNTAIN VALLEY, Calif., June 10, 2015
– Today marks a full year of consumer availability for the first mass-produced fuel cell vehicle, the Hyundai Tucson Fuel Cell CUV. This innovative hydrogen-powered CUV has been delivered to 70 Southern California residents, who have since accumulated more than 475,000 miles on their local streets and freeways, all while emitting only environmentally-friendly clean water vapor. The Tucson Fuel Cell CUV offers high-versatility, refueling speed similar to gasoline, and an estimated 265 miles of driving range, comparing favorably with similar gasoline vehicles.

This increasing number of real-world fuel cell drivers and their cumulative impact on emissions reduction marks a major milestone in the continuing adoption of fuel cell technology. Recognizing the important role these consumers are taking in reducing our dependence on fossil fuels, Hyundai is helping to share their story in a variety of ways.

“Over the past year, Hyundai’s Tucson Fuel Cell owners are showing the world today that this technology represents the next generation of zero-emissions transportation,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Building momentum for fuel cell vehicles and their real-world applications, these customers are sharing their experiences of how the Tucson fits seamlessly into their daily lives.”

Dave Uselton, who has been driving the Hyundai Tucson Fuel Cell in California since June of 2014, lives in Dana Point with his family. Dave is a global consultant who travels extensively and is exposed to various worldwide trends in his line of expertise. Back at home, Dave is very involved in music, both in his own band and supporting the music industry, and enjoys kayaking. His wife is very active with rescue dog efforts, regularly visiting local shelters and bringing abandoned animals to various public venues to help increase their exposure for adoption. The entire family has been quick to adopt the Tucson Fuel Cell in this variety of activities, all emissions-free.

Day in the Life of a Fuel Cell Family - Dave Useltontitle

>> Click to view Day in the Life of a Fuel Cell Family video <<

As the first automaker with a mass-produced fuel cell vehicle on the road today, Hyundai Tucson Fuel Cell owners are helping to usher in the new era of sustainable, zero-emissions fuel. In a creative campaign hosted on the Tucson Fuel Cell website, Hyundai gives voice to these drivers as the everyday superheroes they represent. They are commuting to work, getting the girls to softball practice, hitting the drive-thru Starbucks on the way home, emissions-free. They’re keeping a low profile, going incognito behind the wheel of the Tucson Fuel Cell—the perfect vehicle for people quietly changing the world, one mile at a time, yet with an unbridled internal enthusiasm.

Eight of Hyundai’s fuel cell customers present their superhero personas with well-known artists creating comic-book-like illustrations of their powers. In addition, three of these superheroes are featured in their own videos:

  • Carolyn Rowley (“Mother Nurture”): An eco-friendly mother who started her own orphanage in Kenya and was awarded California’s Best Sustainable Garden drives a Fuel Cell because it runs only on water and serves as direct extension of her lifestyle.
  • Celso Pierre (“Blue Lightning”): When Celso isn’t daylighting as an engineer, he’s off helping green-field startups in Mexico and Brazil. This everyday superhero surfs, bikes, hikes and drives the Tucson Fuel Cell to help protect the environment he loves so dearly.
  • Nancy Gillespie (“Eco-Master”): Along with her trusty sidekicks, this commander of all-things-eco uses her power only for good, including founding an eco-friendly company that distributes environmentally-friendly dog products. 

INNOCEAN USA, Hyundai Motor America’s agency of record, created the campaign which is hosted on the Tucson Fuel Cell website.

The Tucson Fuel Cell alleviates some of the range and utility limitations of traditional battery electric vehicles. The Tucson Fuel Cell maintains the day-to-day flexibility of the gasoline-powered Tucson, so that its driver is able to fulfill their transportation needs without range or recharging-time concerns to their lifestyle.

Hydrogen refueling stations are on the rise, making fueling even more convenient for fuel cell drivers. According to both government and industry experts, hydrogen stations are forecasted to reach around 20 stations by the end of 2015 and approximately 50 stations in 2017.

The Tucson Fuel Cell is an advanced electric vehicle – one that creates its own electricity, on-board, from hydrogen. According to the University of California, Irvine Advanced Power and Energy Program’s study, the hydrogen fuel cell provides comparable total well-to-wheel emissions to a battery electric vehicle. For the Tucson Fuel Cell driver, this social benefit is achieved with greater utility, versatility and without compromises. Consider:

  • Driving range of 265 miles
  • Refueling time similar to gasoline vehicle of same size
  • Minimal reduction in daily utility compared with its gasoline counterpart
  • Instantaneous electric motor torque
  • Minimal cold-weather effects compared with battery-electric vehicles
  • Superb daily reliability and long-term durability
    • No moving parts within the power-generating fuel cell stack
    • More than two million durability test miles on Hyundai’s fuel cell fleet since 2000
    • Extensive crash, fire and leak testing successfully completed
  • Quieter EV operation
  • Zero greenhouse-gas emissions, emits only water vapor

The Tucson Fuel Cell began mass production in February 2013 at the Ulsan, Korea assembly plant that also manufactures the Tucson gasoline-powered CUV. Manufacturing the Tucson Fuel Cell at the same plant allows Hyundai to leverage both the high quality and cost-efficiency of its popular gasoline-powered Tucson platform. For more details on the Hyundai Tucson Fuel Cell, please visit

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

Please visit our media website at and our blog at

Hyundai Motor America on Twitter | YouTube | Facebook



League of Tucson Fuel Cell Drivers
Jun 10, 2015

League of Tucson Fuel Cell Drivers

League of Tucson Fuel Cell Drivers

Added: Jun 10, 2015 | ID ?>: 26504

JPG Image 1152 x 648 189 KB
League of Tucson Fuel Cell Drivers
Jun 10, 2015

League of Tucson Fuel Cell Drivers

League of Tucson Fuel Cell Drivers

Added: Jun 10, 2015 | ID ?>: 26505

JPG Image 1152 x 648 180 KB
League of Tucson Fuel Cell Drivers
Jun 10, 2015

League of Tucson Fuel Cell Drivers

League of Tucson Fuel Cell Drivers

Added: Jun 10, 2015 | ID ?>: 26506

JPG Image 400 x 400 79 KB
Day in the Life of a Fuel Cell Family - Dave Uselton
Jun 10, 2015

Day in the Life of a Fuel Cell Family - Dave Uselton

Day in the Life of a Fuel Cell Family - Dave Uselton

Added: Jun 10, 2015 | ID ?>: 26507

JPG Image 3928 x 2210 859 KB


Day in the Life of a Fuel Cell Family
Jun 10, 2015

Day in the Life of a Fuel Cell Family

Day in the Life of a Fuel Cell Family

Added: Jun 10, 2015 | ID ?>: 10408

MP4 Video 24 fps 26 MB