FOUNTAIN VALLEY, Calif., Feb. 20, 2015 – The Word of Mouth Marketing Association (WOMMA) named Hyundai the inaugural winner of the Most Socially-Engaging Exhibit at the 2015 Chicago Auto Show. Hyundai earned the honor with its interactive exhibit space that enhanced the digital and social media experience of booth visitors.
Hyundai’s show floor booth housed the Hyundai Racing Challenge, where consumers could experience the stimulation of driving a Hyundai race car in a competition.
“We loved Hyundai’s interactive display,” said Suzanne Fanning, president of Word of Mouth Marketing Association. “Auto show attendees could race, follow the leader board, share images and receive pictures while surrounded by a fun and quite lovely staff.”
Hyundai also provided an interactive experience for consumers by offering in-vehicle demonstrations of Apple CarPlay and Android Auto inside the 2015 Sonata. With this technology consumers are able to make calls, send messages, stream music and conduct navigation functionality via their smartphones through voice activation. Hyundai’s integration of Apple CarPlay and Android Auto reduces driver distraction and provides the highest driving experience for owners in the affordable Sonata. The Apple CarPlay and Android Auto integration will be available at dealerships later this year.
“Hyundai has been in the forefront of social media in every aspect of its operations, and we’re very honored to receive this award acknowledging our efforts at Hyundai Chicago Auto Show display,” said Chris Hosford, executive director of corporate communications, Hyundai Motor America. “Hyundai participated at the very first Chicago Auto Show Social Media Day, which was an industry first, and social media has continued to be a priority for our brand.”
Chicago Auto Show attendees can visit Hyundai’s award-winning interactive display in the North Hall at McCormick Place until Sunday, February 22.
CHICAGO AUTO SHOW
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
CHICAGO AUTO AUTOMOBILE TRADE ASSOCIATION
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
WORD OF MOUTH MARKETING ASSOCIATION (WOMMA)
WOMMA is the official trade association in the industry dedicated to word of mouth and social media marketing. It is comprised of members from elite Fortune 500 brands, agencies and service providers, such as McDonald's Corporation, Unilever, Nestle, Nissan, Heineken International, Edelman and more. These exceptional thought-leaders across the globe and innovative companies are committed to expanding the word of mouth marketing industry through advocacy, education and ethics. For more information visit WOMMA.org.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com