Golf Analyst Provides “Driving Tips” in Hyundai’s Latest PGA TOUR Initiative
FOUNTAIN VALLEY, Calif., Jan. 29, 2015 – Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in the company’s latest commercials that will premiere on his show Feherty on the Golf Channel this week.
In Hyundai’s new advertisements, Feherty uses his signature wit and colorful personality to provide “driving tips” to consumers, playing on the juxtaposition of driving in golf and driving Hyundai’s all-new Genesis. He provides driving tips for multiple situations including form, navigation and keeping focus, complete with narration and more as if he is analyzing a golf swing. Feherty will also be analyzing “drives” from a social media standpoint for the brand later in the year. The creative was developed by INNOCEAN USA. Watch the three ads on YouTube:
“Hyundai’s goal is the perfect drive for every golfer from fairway to highway and who better than a guy like me who analyzes drives for a living to provide tips on the company’s behalf?” said Feherty. “I think the ads and partnership will resonate with golf fans; they were an absolute blast to film. And who doesn’t love a little bit of witty Irish humor?”
Feherty enjoyed a successful PGA TOUR career earning 10 victories worldwide before retiring from competitive golf in 1997. Since then he has been an analyst and commentator for CBS Sports’ golf coverage and has been the host of his own critically-acclaimed show Feherty on Golf Channel where he interviews celebrity guests including hall of fame athletes, professional golfers, actors and more.
“David Feherty is a unique personality – outspoken, unapologetic and obviously very funny. He’s a professional that isn’t afraid to follow his own path and take a few risks along the way,” said David Matathia, director, marketing communications, Hyundai Motor America. “In that sense, he’s a great representative for Hyundai because we see ourselves in that same light. We’re thrilled to have him as part of this campaign and our Hyundai Golf activities like the Hyundai Tournament of Champions and the Hyundai Invitational.”
Hyundai is committed to the advancement of the golf on all levels. From the world’s best TOUR players to the weekend golfer, the company is proud to lend support and passion to professionals and amateurs alike. Their lineup in addition to the partnership with David Feherty includes being the official vehicle of the Humana Challenge and Farmers Insurance Open, creating the Hyundai Invitational and title sponsorship of the Hyundai Tournament of Champions. Patrick Reed won this year’s Hyundai Tournament of Champions by defeating Jimmy Walker in a playoff, finishing with an overall score of 21 under par for the tournament. To find out more about Hyundai’s PGA TOUR and golf initiatives visit www.hyundaigolf.com
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com