FOUNTAIN VALLEY, Calif., Oct. 10, 2014 – Hyundai Motor Company’s brand value continues to climb, reaching a new high as the 40th most valued global brand on Interbrand’s 15th annual 100 Best Global Brands Report. This year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14 automakers.
HYUNDAI’S BRAND VALUE RISES DOUBLE DIGITS ON 2014 BEST GLOBAL BRANDS REPORTtitle
“We’re implementing a wide variety of brand-related activities that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to invest in our brand, by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey with our brand.”
In addition to the company’s focus on delivering high-value vehicles that offer the latest technology and safety features at a competitive price point, Hyundai also has aligned itself with some of the world’s leading events like the 2014 FIFA World Cup and World Rally Championships.
“Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. At the heart of Hyundai's growth is its strategy to differentiate and increase relevance by creating customized products,” Interbrand said in a statement. “Hyundai's unique convenience features, from heated steering wheels and blind spot detection to lane departure warnings and smart cruise control, are now available across a broader range of vehicles to enhance the driving experience and customer satisfaction.”
Automotive brands have a strong presence on this year’s list making up a combined brand value of $211.9 billion. According to Interbrand, a combined focus on energy-efficient products and integrated technology is helping leading auto brands drive brand loyalty and value.
For a full list of Interbrand’s 100 Best Global Brands visit: http://bestglobalbrands.com/2014/ranking/
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com