Popular Music Integrations in Advertising Stand Out Against 10,000 Entries
FOUNTAIN VALLEY, Calif., Oct. 2, 2014 – By successfully integrating licensed music into well-received advertising campaigns, Hyundai Motor America took several honors at the annual CLIO Awards.
This year, Hyundai was named a bronze winner for its 2014 Super Bowl commercial “Dad’s Sixth Sense,” which integrated the popular song “Count On Me” by Bruno Mars. The company with collaborators Tuff Gong/Universal Music Enterprises (UMe), and agencies GreenLight Media & Marketing, LLC and INNOCEAN USA also earned bronze recognition for its music integrated campaign, showcasing an all-new remix of “Three Little Birds” from the Bob Marley & The Wailers: Legend Remixed album. The original song was remixed by GRAMMY winning artists Stephen Marley and Ziggy Marley and served as an anthem for Hyundai’s Assurance Connected Care program, promising to provide a safe, secure and stress-free experience for its drivers.
Furthermore, Hyundai, along with its agencies and marketing partners, won a third bronze award for long-form music film “Making of Legend Remixed: The Documentary” that brings to life the creation of the Legend Remixed album, including behind-the-scenes footage and exclusive interviews with the Marley family.
In addition to the bronze awards, Hyundai and its partners made the shortlist for use of licensed music and music partnerships/collaborations for “Making of Three Little Birds Remix,” which brings the total amount of honors to four for a single program.
“The recent honors from the CLIO Music Awards showcase our approach to create compelling content and advertising campaigns that successfully integrate licensed music and talent, which help our messages resonate with all generations,” said Steve Shannon, vice president of marketing for Hyundai Motor America.
Hyundai continues its passion for creativity and innovation in music with its partnership as the “Official Vehicle Partner” of the GRAMMY Awards®. The company’s commitment to music innovation is a pillar in its overall marketing strategy to connect the brand with an audience that loves music.
The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. The awards program, established in 1959, receives more than 10,000 annual entries today, and has maintained its commitment to celebrate and reward creative excellence. Fewer than 20 percent of submissions, within a medium, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver, Bronze statues, and Shortlist winners.
To watch the award-winning videos from Hyundai, visit http://www.youtube.com/hyundai.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com