LOS ANGELES, Oct. 8, 2013 – Barry Ratzlaff, executive director, Customer Connect and Service Business Development for Hyundai Motor America, was named a 2013 1to1 Media Customer Champion by 1to1 Media. Barry will be awarded the accolade in-person at the Forrester Customer Experience Forum West in Los Angeles on October 9, 2013.

“Barry’s ability to improve upon Hyundai’s already outstanding customer experience made him an obvious choice for this year’s 1to1 Media Customer Champion,” said Mila D’Antonio, editor-in-chief, 1to1 Media. “His clear understanding of how to establish strong customer-brand connections, and his ability to generate company-wide progress towards their goals has led Hyundai into the spotlight time and time again.”

Each year, 1to1 Media selects 12 executives as 1to1 Media Customer Champions. Executives are chosen based on their innovative and proven ability take a company from where they are, to where they have not been, and consistently deliver a customer-centric leadership approach which understands that engaged customers make a positive bottom-line impact.

Barry J. Ratzlaff is a 29-year automotive industry veteran and has spent his career leading customer care, dealer service, quality, and manufacturing for both domestic and Asian automotive brands. In his current role, Barry is responsible for the overall leadership of Hyundai’s dealer service performance, consumer affairs, owner marketing and Blue Link®, Hyundai’s advanced telematics system. He also led the introduction of Hyundai’s industry-leading Assurance Connected Care that provides Hyundai owners with three complimentary years of proactive safety and car care services. Since 2009, Barry and his HMA team have helped establish Hyundai as an industry leader in owner loyalty and customer satisfaction.


1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. They provide content and resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's Weekly e-Newsletter explores the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by their audience of more than 130,000 decision-makers.


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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Barry Ratzlaff - Vice President, Customer Satisfaction, Hyundai Motor America
Oct 8, 2012

Barry Ratzlaff - Vice President, Customer Satisfaction, Hyundai Motor America

Added: Oct 8, 2012 | ID : 8121

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