Shannon Lands as 17th Most Influential Chief Marketing Officer in Appinions Survey

COSTA MESA, Calif., Oct. 8, 2013 – Hyundai’s Vice President of Marketing, Steve Shannon has been ranked as the world’s 17th most influential CMOs in a 2013 study from Appinions. The second annual CMO Influence Study, conducted by Appinions for Forbes, analyzed the top 500 companies from the Forbes Global 2000 Biggest Public Companies list to determine the most influential CMOs among those companies. Appinions is a company that enables individuals and businesses to track references in social and traditional media.

“Our entire Hyundai team is proud of Steve and this well-deserved recognition from Appinions,” said John Krafcik, president and CEO, Hyundai Motor America. “Under Steve’s leadership and creative direction, the Hyundai brand has established a solid position in the US market. We’re so pleased that his talent and hard work is being recognized.”

Shannon joined Hyundai in April 2011 as VP of Marketing after 25 years at General Motors. Shannon has orchestrated numerous advertising and marketing successes for Hyundai over the past two years including chart-topping Super Bowl commercials and several innovative music initiatives. Those include the RE:GENERATION Music Project featuring Skrillex and members of The Doors, partnering with the Flaming Lips for the Super Bowl, the GRAMMY’s Center Stage project and the Bob Marley Legend: Remixed project. In the sports world, Hyundai’s executed a multi-faceted College Football program and is the title sponsor of The Hyundai Tournament of Champions PGA TOUR golf tournament.

“Our analysis reveals that executive influence at the CMO level is becoming more prevalent,” says Larry Levy, co-founder and CEO, Appinions. “Increasingly CMOs are establishing a stronger public presence and driving the most resonant conversations surrounding their companies. It will be interesting to see the idea of executive influence at the CMO level become more of the rule rather than the exception in these extremely competitive industries.”

For more information about the study, visit:


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

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Steve Shannon

Steve Shannon

Added: Aug 1, 2011 | ID : 4862

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