Offenbach, 10 September 2013 - Hyundai Motor is offering Frankfurt residents and visitors the chance to win a New Generation i10 through an interactive ‘snap it to win it’ competition. From 10 to 12 September inclusive, a fleet of ten trucks will drive and park throughout the city of Frankfurt, each carrying a full-scale image of New Generation i10. Passers-by are encouraged to take a picture of any of the trucks and share it through Facebook, Twitter or Instagram, using the hashtag ‘#i10inside’.
However, only one truck will contain a real New Generation i10. Anyone who takes a picture of this truck will be entered into the draw to win a New Generation i10 that features quality, equipment and craftsmanship standards from segments above.
Five additional prizes of two tickets to the Frankfurt Motor Show, including a VIP package with hostess service and food and drink, are also on offer. To be eligible, participants need to collect images of all ten trucks and share them using the hashtag ‘#i10all10’.
Facebook activation, including a mobile app, will allow participants to get fully involved in the contest and increase their chances of winning. The app include a map showing live locations of all trucks, a countdown to the end of the competition, a share button to invite friends to get involved, the photo-stream of all images captured so far, and a live stream of the view from the truck containing the New Generation i10.
To add to the excitement of the contest, the location of all trucks, together with the live video from the truck containing the New Generation i10 as it moves around Frankfurt, will also be streamed live on a screen at Hyundai’s Frankfurt Motor Show stand (A01, in Hall 6).
The competition is being promoted through a number of channels, including: Planet Radio, one of Frankfurt’s largest radio stations; on many of the city’s famous taxis; and via video placed on targeted websites and blogs.
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 80.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
Further information about Hyundai Motor and its products is available at www.Hyundai.com.
About Hyundai Motor Europe
The company designs, engineers and manufactures cars in Europe, specifically for European consumers. In 2012, Hyundai Motor achieved European sales of 444.000 units, taking a new-car market share of 3,5%. Almost 95% of the vehicles Hyundai Motor sells in the region are designed, engineered and tested in Europe. And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which was shortlisted for Europe’s 2013 Car of the Year award and has won 14 awards throughout the region. Hyundai Motor sells cars in 28 European countries across 2.500 outlets.
Hyundai Motor offers its unique, Europe-only, Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.Hyundai.com/eu.