COSTA MESA, Calif., Aug. 19, 2013 – Hyundai Motor America’s premium sedan, Equus, was named by the automotive research and consulting firm AutoPacific, the 2013 Ideal Vehicle Award (IVA) winner in the Luxury Car category. The Equus beat out some tough competition that included the Lexus LS, Lexus GS, Cadillac XTS, Audi A6 and the Mercedes-Benz E-Class.
AutoPacific’s 2013 Ideal Vehicle Awards (IVA) are based on 52,000 surveys completed by owners of new cars and light trucks in the United States in the first half of 2013. The IVAs measure the fusion between owner expectations and the reality provided by the manufacturer by quantitatively measuring how closely a vehicle matches those expectations. To determine the winners, owners rate their new car or truck on how close it came to “ideal” in 15 different categories ranging from exterior styling and passenger roominess to info/entertainment technology and ride and handling. The vehicles that customers said they would change the least across the 15 key vehicle attributes were considered the most “ideal.”
“Having the Hyundai Equus win the overall Luxury Car category in AutoPacific’s 2013 Ideal Vehicle Awards is a testament to the hard work and dedication that has gone into not only the Equus but Hyundai’s entire vehicle lineup,” said Mike O’Brien, vice president product planning, Hyundai Motor America. “The Equus’ premium amenities, sophisticated design and Hyundai’s innovative valet program, ‘Your Time, Your Place,’ resonates with our consumers. At Hyundai, we strive to exceed customer expectations in safety, quality, value and performance from the entry level Accent to the top-of-line Equus.” “The Ideal Vehicle Awards show that marketers, product planners, researchers and engineers have developed and launched a vehicle executed best for their target market,” says Dan Hall, vice president of AutoPacific.
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://vehiclevoice.com/.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com