COSTA MESA, Calif., Aug. 13, 2013 – Hyundai Motor America was recently named number one in customer advocacy by the global marketing research firm Market Probe, in their 2013 Customer Advocacy Monitor.
“Hyundai is being recognized for the powerful emotional connections they continue to generate with their customers,” said TR Rao, President & CEO at Market Probe. “Hyundai Advocates demonstrate higher brand loyalty than non-Advocates. They also talk both positively and frequently about their vehicles to others, and are key to recruiting new customers. Hyundai’s commitment to customer service and their impressive range of products make them an industry-leader in customer advocacy.”
The Customer Advocacy Monitor is a national consumer survey of 6,000 households. The survey evaluated customer advocacy in six major industry sectors including auto-manufacturers, banks, investment companies, credit card companies, casual dining chains and major retailers. The national survey asked customers to evaluate their recent customer and brand experiences to assess their impact on Satisfaction, Net Promoter Score and Advocacy.
“From the sub-compact to the premium-luxury category, Hyundai continues to redefine the value proposition in each car segment,” said David Zuchowski, executive vice president, national sales, Hyundai Motor America. “Receiving this recognition demonstrates Hyundai’s commitment to providing the best quality products and our continuing pursuit of industry-leading customer service.”
Market Probe will present the results of the 2013 Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange in San Francisco, September 22-24, 2013.
Over the past year, Hyundai has received a number of awards for customer loyalty, satisfaction and vehicle quality. The 2013 Hyundai Veloster and Genesis Sedan were rated No.1 in customer satisfaction in the 2013 AutoPacific Vehicle Satisfaction Awards. The Genesis Sedan was also named both Best-in-Segment in the 2013 Total Quality Index, and highest in initial quality - midsize premium car segment – by J.D. Power and Associated. In February, Hyundai placed No.1 in the automotive category in the 2013 Customer Loyalty Engagement Index.
Furthering their commitment to customer safety and satisfaction, Hyundai is now offering their latest technology initiative - Assurance Connected Care – on all Blue Link equipped vehicles. The new program will provide free proactive safety and car care telematics services including automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle diagnostics reports and maintenance alerts. Assurance Connected Care makes Hyundai the first manufacturer to include built-in safety and vehicle maintenance services standard for three years.
ABOUT MARKET PROBE
Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit http://www.hyundaiassurance.com
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