Hyundai Tops Non Luxury Brands in Foresight Research's 2013 Dealership Report
COSTA MESA, Calif., August 7, 2013 – According to Foresight Research’s 2013 Dealership Report, Hyundai dealerships are tied for first place as the most influential to their buyers among non-luxury brands. Foresight Research, a company specializing in studies focusing on automotive, marine, and experiential marketing, provides this report as a comprehensive evaluation of current dealership experiences, buyer expectations, selection criteria and overall purchase influence versus all other marketing efforts.
“Our survey of over 7,000 folks who purchased a new vehicle last year showed that Hyundai scored higher than most other brands,” said Steve Bruyn, CEO, Foresight Research. “Fifty-six percent of all people surveyed said that the Hyundai dealer experience was very important in influencing their purchase of a Hyundai.”
Foresight’s Dealership Report examines buyer evaluation of time spent and degree of comfort with the transaction process. It examines dealership elements that buyers find influential in their buying process. The dealership experience is examined by region (urban, small town/suburban, rural), by buyer profile, demographics, brand and segment purchased.
“Each one of our more than 820 Hyundai dealers play a key role in our continued success in the automotive market,” said Dave Zuchowski, executive vice president, national sales, Hyundai Motor America. “We are proud that our dealers and our vehicles continue to earn the respect and loyalty of our customers.”
Buick (non-luxury), Volvo and Lincoln (luxury) also ranked as brands having dealerships that are effective at influencing the purchase.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com