HYUNDAI AND TRILOGY SMARTLEADS CELEBRATE 50,000th CAR SALE WITH A VEHICLE GIVEAWAY

COSTA MESA, Calif., June 7, 2012 – Michael Weber of Newbury Park, Calif. picked up the keys to a free, brand new 2012 Hyundai Sonata at Ladin Hyundai in Thousand Oaks, Calif. on May 11, 2012. This vehicle giveaway marks the 50,000th sale originating from Trilogy SmartLeads, the automotive industry’s premier internet lead acquisition service, and honors the ongoing Trilogy relationship with Hyundai.

Gary Faga, General Manager at Ladin Hyundai, a Hyundai dealership since June 30, 2006, hosted the vehicle delivery event along with Steve Shannon, Vice President of Marketing, Hyundai Motor America.



HYUNDAI AND TRILOGY SMARTLEADS CELEBRATE 50,000th CAR SALE WITH A VEHICLE GIVEAWAYtitle

Michael Weber receives his new 2012 Hyundai Sonata at Ladin Hyundai from Steve Shannon and Gary Faga (Credit: John Hayes)

“Hyundai is excited to celebrate this milestone event with Trilogy SmartLeads,” said Shannon. “We are proud of all our Hyundai dealers and the great job they are doing taking care of our valuable customers. Ladin Hyundai is the perfect example of a dealer effectively communicating with prospective customers – an example that happened to result in the 50,000th sale of a brand new Hyundai.”

Complete with a ceremonial key hand off, Weber became the recipient of the 50,000th Hyundai vehicle generated from a Trilogy lead. Trilogy SmartLeads uses proprietary scoring technology to purchase only the best leads from lead generators throughout the industry, delivering superior close rates. The milestone 50,000th lead came from Cars.com, a leading destination for online car shoppers.

“We are thrilled with the success Hyundai and its dealers are enjoying with the program,” said Mike Richards, President of Trilogy Automotive Services. “SmartLeads is about helping dealers generate more sales from the same internet marketing dollar and it's clear from the results that SmartLeads delivers on that promise.”

The award winning Sonata continues to be a huge hit thanks to Fluidic Sculpture design, an all-four cylinder engine lineup with best-in-class fuel economy and advanced technology. Sonata enters the 2012 model year with even more safety, technology and convenience offerings including Blue Link, HD Radio Technology and new seven-inch touch-screen navigation.

TRILOGY SMARTLEADS
Trilogy Automotive Services is a division of Trilogy Software, one of the largest privately held software companies. Trilogy Automotive products assist dealers and OEMs in identifying, engaging, and converting shoppers into buyers. Trilogy built the automotive industry's first shopping sites and today offers a portfolio of automotive Internet marketing and sales solutions including our award-winning SmartMix and SmartLeads products. Founded in 1989, the company is headquartered in Austin, Texas.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

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