Fortunate to oversee the hardest-working public relations team in the industry. I’m responsible for making sure our cars are launched flawlessly to the media and that they get more than their fair-share of coverage; I direct the various aspects of our auto show news conferences and affiliated activities; work to make sure our executives spend time with media to answer their questions and share the Hyundai story; and keep an open line of communication between Hyundai Motor America and Hyundai Motor Corp.

Likes: Michigan, Detroit Red Wings, long and straight drives, road biking, binge TV watching and time with my family

Dislikes: Poor parking lot execution, nuts in cookies, ice cream and brownies, 65 MPH left-lane drivers, cigarette butts

I’m responsible for corporate and marketing public relations. This includes helping enhance Hyundai’s reputation, executing thought leadership and executive visibility programming, disseminating corporate and business news and supporting the company’s advertising and marketing programs.

You can reach out to me for:

• Corporate news
• Advertising and marketing programs
• Setting up interviews or speaking opportunities for Hyundai executives and experts
• Automotive industry trends

Likes: USC sports, tailgating, golf, buying lottery tickets with Lori, auto climate control, surviving everyday with two young kids

Dislikes: Back-seat drivers, inefficient traffic lights, my terrible sense of direction, clutter

Responsible for Hyundai sedan model product PR, Motorsports, Technology, Quality and Service public relations. 

Technology initiatives include: 

Quality initiatives include: J.D. Power Survey Results (IQS, VDS, Appeal, CSI, SSI) and Consumer Reports results

Service initiatives include: Car Care Service, Owner Marketing, Social Media and Crash Parts

Other responsibilities: Hyundainews.com

Likes: Surfing, House of Cards, Automotive History, Gadgets, Lifting Weights

Dislikes: Avocado and Pesto Pizza, Time Zones

Manages Hyundai U.S. product and advanced powertrain PR including:

• Hyundai SUV model product PR
• N-brand performance models and brand PR
  • Veloster N
  • Future N model development
• NEXO Fuel Cell SUV and future hydrogen technologies
• Advanced powertrain development PR (N-performance, hydrogen, electric, plug-in, hybrid)
• SEMA show PR

Likes: World travel adventures, tennis, surfing, dogs, track days, snow sports, family time

Dislikes: Empty bragging, “gut-bomb” lunches, verbosity

Manage and oversee Hyundai’s vehicle press fleet in thirteen locations across the United States. This includes the ordering and logistics of vehicles used for all-media launches, regional events and press fleet operations ensuring media have the opportunity to drive and write about our vehicles. I play a key role in the design and execution of national and regional vehicle launch programs and events.  

You can reach out to me when you need help with the following:

• Press fleet scheduling
• Long Term Loan requests
• Vehicles for comparisons
• Press Events
  • National
  • Regional
• Press releases

Likes: Being a native Californian, riding my bike to the beach, traveling (with family and for business), shopping, CHOCOLATE, being appreciated & Love being a grandma, times two!

Dislikes: Sunday drivers, whiners & Sauerkraut

Responsible for leading Hyundai Motor America’s public relations efforts in influencer marketing and social media, along with other traditional public relations activities for Hyundai products and company initiatives.

You can reach out to me when you need help with the following: 

• Social media efforts
• Digital marketing industry trends
• Influencer campaigns
• Hyundai’s Touring Car Racing (TCR) program
• Parking between the lines / parallel parking

Favorite quote: “You can sleep in a car but you can’t drive a house.” - TS

Likes: Fried chicken, fast cars, *NSYNC, trying new restaurants

Dislikes: Prius drivers, going slower than 80mph, cardio, cleaning

Responsible for corporate & marketing public relations, influencer relations, and press fleet operations. You can reach out to me when you need help with the following: 

• Social media influencer programs
• Advertising and marketing programs
• Setting up interviews or speaking opportunities for Hyundai representatives
• Press fleet loans
• Vehicle transport requests

Likes: coffee, positivity, traveling, time spent with family and friends, Italian food, teacup pigs

Dislikes: cramped elevators, snakes, traffic, stingrays

Department Ambassador for the public relations team.

You can reach out to me when you need help with the following:

• Administrative Support
• Media Website
• Invoice inquiries

Likes: Coffee, Travel, my French Bulldog, Sidecar Doughnuts and any movie starring Will Ferrell

Dislikes: Pickles and Onions

Manages Hyundai’s east coast public relations, including product, corporate, and broadcast communications. A life-long car nut, and geek about all things NYC transit and NYC history. You can reach out to me when you need help with the following:

• East coast and northeast regional public relations
• Product information and press releases
• Northeast regional press associations
• Auto show information
• Press fleet availability/scheduling

Likes: All things cars, many things trains and subways, some things buses, drinking wine and eating cheese, going to Broadway shows

Dislikes: Loud music without headphones, slow drivers in the left lane, not being able to finish a crossword puzzle

Support Hyundai Motor America’s corporate communications department, particularly national Hispanic public relations which includes local U.S. Hispanic markets, and also Southern/South Central region representation.

An active member of SAMA, GAAMA and TAWA, as well as local Hispanic organizations, including national board member of HPRA, I have been lucky to work with the Hyundai Motor America team for over a decade. You can reach out to me when you need help with the following:

• National Hispanic media, blogger and influencer relations
• Regional public relations source for the South from Texas to Florida
• Spanish-language media materials, including photography, video and spokesperson scheduling
• Southern/South Central region and national Hispanic lifestyle media opportunities

Likes: Volleyball, boating, crossword puzzles, rainy Sundays, Hawaii Five-O

Dislikes: Thriller movies, pickles, traffic congestion