SangYup Lee is the head of the Hyundai Design Center and a Senior Vice President at Hyundai Motor Company. In this role, Mr. Lee is in charge of enhancing the design competitiveness of both the Hyundai and Genesis brands. Prior to this appointment, Lee worked for Bentley as its exterior designer.

Lee also served as Chief Exterior Designer of VW/Audi’s Advanced studio in California for Volkswagen AG prior to joining Hyundai and was also employed with General Motors Corporation. His design work includes the 2010 Chevrolet Camaro and Bentley's Bentayga SUV.