Paul Imhoff is the director of Customer Experience at Hyundai Motor America. Paul was appointed to this role in June 2020 after spending four years as the director of Marketing Communications.
In his role, Imhoff is responsible for leading an enterprise-wide, cross-functional effort to define, implement, measure and achieve an industry-leading customer experience for Hyundai in the U.S. He directly leads the teams responsible for executing owner communications, service marketing, and customer feedback and support.
Previously, as director of Marketing Communications, he was responsible for brand strategy, national and regional advertising, experiential marketing, auto shows, branded content, social media and multicultural marketing. While in this role, he led and contributed to numerous successful campaigns, including Hyundai’s well-regarded Super Bowl commercials: “Smaht Pahk” in 2020, “Elevator” in 2019, “Hope Detector” in 2018 and “Operation Better” in 2017. He also managed national media strategies such as Sunday Night Football, and oversaw strategic partnerships including the NFL and several NFL teams, and experiential activations at some of the league’s biggest events, such as the NFL Draft and Kickoff.
He also helped launch innovative branded content initiatives, such as the football-themed “Rolling with the Rookies,” “Homecoming” with the Players’ Tribune, “Un-Adventurers” with Tastemade and “Young Entrepreneurs” with Buzzfeed. He’s also led the development of social media influencer campaigns for Hyundai’s youth-oriented and family-focused vehicle, Kona. In 2018, Imhoff launched Hyundai’s successful return to motorsports in the Pirelli World Challenge TCR series, and the MotorTrend content partnership, Pole Position: Next Level, giving fans a behind the scenes look at Hyundai’s racing team.
Imhoff brings a wealth of experience to the team. Prior to Hyundai, he was consulting with companies focused on automotive sales training, ride and drive events, as well as YouTube attribution and SEM. Earlier in his career, Imhoff served as the director of Global Marketing Communications for Fisker Automotive (Now Karma Automotive), where he coordinated the international launch of the Fisker Karma, in addition to holding prominent marketing and advertising roles at various companies, including ESPN. He also worked at Saatchi & Saatchi on the Toyota business where he launched the first-ever Tundra among other vehicles.
Imhoff holds a Bachelor of Science in Marketing/Advertising from Arizona State University.