Fred DePerez is the vice president of Product Line Management and Sales Planning for Hyundai Motor America. This division was created in August 2020 to allow Hyundai to react more rapidly to market conditions and improve decision making across the enterprise. DePerez oversees Product Line Management, Sales Planning, and Retail Operations.
Hyundai’s Product Line Management group focuses on ways to improve performance by analyzing target customers, segment dynamics and the dealer’s engagement level of each Hyundai vehicle. Sales Planning analyzes industry-wide trends and identifies national and regional growth opportunities. Retail Operations manages Hyundai’s national incentive spending, certified pre-owned programs and sales planning activities.
DePerez has 25 years of automotive industry experience. Prior to Hyundai he was the vice president of Nissan’s Northeast Region. He also spent six years at Fiat Chrysler Automobiles where he led Dodge brand operations and 11 years at Toyota Motor Sales USA in various sales and marketing positions.
DePerez has a Bachelor of Arts in business economics from the University of California, Los Angeles and a Master of Business Administration in marketing and corporate strategy from the University of Michigan’s Ross School of Business. He also served as a Non-Commissioned Officer in the United States Marine Corps.