Brian K. Latouf is the chief safety officer of Hyundai Motor North America and is responsible for all safety regulation matters, including the strategic legal direction and oversight of all safety investigations and recalls in the U.S., Canada and Mexico. Latouf was named chief safety officer in November 2019.
Latouf is one of the industry’s most respected and experienced leaders in the areas of safety, regulation and certification. He spent the bulk of his career at General Motors including a number of executive positions during his 27 years at the company, where he transformed GM’s Safety Office while serving as Executive Director for the company’s Global Safety Field operation. He also served as Director – Canadian Regional Engineering Center, Global Director – Global Structure Integration and Virtual Body Systems, and Global Director – Global Safety Integration Center.
Latouf holds a Master of Science in Mechanical Engineering Detroit from Wayne State University (Detroit, Mich.) and a Bachelor of Science in Mechanical Engineering degree from the University of Windsor. He is a regular contributor to a variety of technical publications and presentations, and is Six Sigma Black Belt certified.