Yong-woo (William) Lee is chief executive advisor for Hyundai Motor North America.
Mr. Lee is responsible for working in close coordination with José Muñoz, the global Chief Operating Officer of Hyundai Motor Company and the president and CEO of both Hyundai Motor North America and Hyundai Motor America, to spur sustainable growth and enhance innovation in the region. This includes responsibilities across every aspect of the business, ranging from product planning, marketing, sales, and manufacturing. Hyundai Motor North America encompasses Hyundai Motor Manufacturing Alabama, the company’s production hub for the Americas, and three sales units – Hyundai Motor America, Hyundai Motor Canada and Hyundai Motor Mexico.
Mr. Lee has been with Hyundai for 35 years and is highly respected and regarded throughout the organization. Prior to his current role, Mr. Lee was the head of Hyundai Motor Brazil, and also spent time in charge of international sales at Hyundai Motor Company in Seoul. He also has extensive experience in the U.S. market, leading the creation of INNOCEAN USA in 2009 and running overseas sales for Hyundai Mobis Parts based in San Francisco.
Mr. Lee joined Hyundai Motor North America in June 2018.