Paul Imhoff joined Hyundai Motor America in March 2016 as director of Marketing Communications. Imhoff is responsible for brand strategy, national and regional advertising, experiential marketing, auto shows, branded content, social media and multicultural marketing.
Since joining Hyundai, Imhoff has led and contributed to numerous successful campaigns, including Hyundai’s well-regarded Super Bowl commercials, “Operation Better” in 2017 and “Hope Detector” in 2018. He’s also overseen Hyundai’s NFL partnership and experiential activations at some of the league’s biggest events, such as the NFL Draft and Kickoff.
He’s helped launch innovative branded content initiatives, such as the football-themed “Rolling with the Rookies” and “Homecoming” with the Players’ Tribune, and Kamp Kona and Young Entrepreneurs with Buzzfeed. He’s also led the development of new social media influencer campaigns for Hyundai’s youth-oriented and family-focused vehicle. In 2018, Imhoff launched Hyundai’s successful return to motorsports in the Pirelli World Challenge TCR series.
Imhoff brings a wealth of marketing and media experience to the team, most recently consulting with companies focused on automotive sales training, ride and drive events, as well as YouTube attribution and SEM.
Earlier in his career, Imhoff served as the director of Global Marketing Communications for Fisker Automotive (Now Karma Automotive), where he coordinated the international launch of the Fisker Karma, in addition to holding prominent marketing and advertising roles at various companies, including ESPN. He also worked at Saatchi & Saatchi on the Toyota business where he launched the first-ever Tundra among other vehicles.
Imhoff holds a Bachelor of Science in Marketing/Advertising from Arizona State University.