Dean Evans is the chief marketing officer for Hyundai Motor America. In this role, he is responsible for all marketing activities for the carmaker in the United States.
During his tenure at Hyundai, Evans and his talented marketing team have led numerous innovative and award winning programs. Under his direction, Hyundai became the first car company to win the USA TODAY Ad Meter with the spot “First Date” at Super Bowl 50 and produced several firsts with “Operation Better,” an emotional reunion and tribute to the U.S. military that was shot, edited and produced during Super Bowl 51.
He has inspired his team to modernize Hyundai’s marketing portfolio through expanded digital marketing efforts, industry-first programs such as Prime Now, Drive Now with leading brand Amazon, and branded content pieces with partners like Buzzfeed. Most recently, Evans has led the effort behind the development of an innovative retail experience, Shopper Assurance, transforming the way customers shop for and buy a new car.
Evans has more than 25 years of deep and broad experience in automotive, including leading roles with automakers, digital marketing agencies and dealerships. Prior to joining Hyundai, Evans was the chief marketing officer of Subaru of America from 2011-2014.
Evans has also been an entrepreneur-executive in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc., chief marketing officer of Dealer.com, and vice president of marketing of Dealix.com. He began his career as a Pontiac sales consultant in Boulder, Colo. and spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.
Evans has made multiple appearances on the Forbes World’s Most Influential CMO list. In 2018, he was ranked No. 8 and was the highest ranked CMO from a global automaker.
He was also named an Automotive News All-Star for 2018 in the marketing category, a prestigious award honoring individuals who have made a difference in the highly competitive automotive industry and in 2019 was selected as an Internationalists of the Year, a recognition for individuals who are changing the rules of contemporary marketing.