COSTA MESA, Calif., May 17, 2013 – The 2013 Hyundai Genesis sedan was named Best-in-Segment (tied with the Audi A4), topping the near-luxury car category in Strategic Vision’s 2013 Total Quality Index® (TQI). Overall, Hyundai Motor Corporation tied for third place with General Motors Corporation for Best Total Quality for an individual brand. The Total Quality Index measures total vehicle satisfaction among new car owners, reflecting not only the quality of the vehicles, but the emotional connections which accommodate all aspects of the ownership experience.
COSTA MESA, Calif., May 17, 2013 – Hyundai took home a 2013 Ex Award, the world’s largest recognition program for event marketing professionals, for Hyundai’s Show Your Loyalty campaign. It received the highest honor in its category – Best Activation of a Sports Sponsorship – beating out Allstate and Pantech. In addition, Hyundai’s RE:MIX Lab took silver for Best Live+Digital Program, in the B-to-C Category.
COSTA MESA, Calif., May 16, 2013 – Hyundai is uniting with the Energy Department on a new public-private partnership called H2USA, which will focus on advancing hydrogen infrastructure to support more transportation energy options for U.S. consumers, including fuel cell electric vehicles (FCEVs). Named after the chemical symbol for hydrogen, the H2USA partnership brings together government agencies, gas suppliers, the hydrogen and fuel cell industries and automakers including Mercedes-Benz, Nissan and Toyota.
COSTA MESA, Calif., May 16, 2013 – Starting today, all new Blue Link-equipped Hyundai vehicles will come standard with three years of complimentary Assurance Connected Care service. Announced at the 2013 New York International Auto Show in March, Assurance Connected Care is powered by the automaker’s Blue Link telematics platform, which now has enrolled over 400,000 subscribers. Assurance Connected Care makes Hyundai the only non-premium automaker to offer a complete package of complimentary safety and car care services to its owners.
COSTA MESA, Calif., May 14, 2013 – Building on its tradition of supporting innovation in music, Hyundai today unveils a new campaign for Assurance Connected Care with an all-new remix of “Three Little Birds” created by Bob Marley’s son and ten-time Grammy winner, Stephen Marley. Hyundai’s past music-focused programs include the RE:GENERATION Music Project featuring Skrillex and members of The Doors, partnering with the Flaming Lips for the Super Bowl and most recently the GRAMMY’s Center Stage project. Hyundai is now continuing its commitment and support of innovative music initiatives by working with Universal Music Enterprises and the Bob Marley family on the Legend: Remixed project.
