Miles Johnson
Miles Johnson
Senior Manager, Quality, Service and Technology
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ID: 46232

Beats 59 Other Contestants

John Merrill Takes Home Excellent Skills Medal

FOUNTAIN VALLEY, Calif., Oct. 18, 2016 – Hyundai Motor Company recently concluded the third Global Service Advisor Championship, a biennial skills competition that pits Hyundai’s service advisors against each another in various Olympic-style competitions and tests. The 2016 silver medal was awarded to local Boise, Idaho Hyundai service advisor, Ryan Hatch. This year, 140 service advisors from 60 countries came to Korea to participate in the championship. There are more than 18,000 service advisors worldwide. John Merrill of Jerry’s Hyundai in Weatherford, Texas also won an Excellent Skills Medal at the event. 

Ryan Hatch from Bronco Motor Hyundai West in Boise, Idaho receives his silver medal in the Hyundai Service Advisor Championship

The gold, silver and bronze medal winners, including Hatch, represent the best of the best globally and those who consistently go above and beyond the call of duty to ensure each customer leaves the dealership satisfied. Service advisors like Hatch and Merrill work with customers to handle simple maintenance services such as oil changes, tire rotations and up to the most difficult repairs. Hatch, whose silver medal finish also won him $4,000, is from Bronco Motors Hyundai West in Boise, Idaho. Merrill is from Jerry’s Hyundai in Weatherford, Texas. 

Ryan Hatch from Bronco Motor Hyundai West in Boise, Idaho receives his silver medal in the Hyundai Service Advisor Championship

“The competition was fierce and for Ryan to take home a silver is a really big deal for Hyundai Motor America and Bronco Motors Hyundai West,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “His and John’s performances at the Service Advisor Championship highlight our commitment to providing an outstanding customer experience and arming our service advisors with the technologies and training they need.”

The Service Advisor Championship is designed to improve customer satisfaction at Hyundai service centers across the globe. Improved customer satisfaction comes from having dealership service advisors compete against one another in a unique and interactive environment. The competition tests customer focused service processes and the advisors’ abilities via written exam and a judged role playing scenario with a customer. The tests cover everything that happens from when a customer drops off their vehicle to when it is delivered back to them. The competition ultimately recognizes top performing advisors in the following areas: appointments, greeting and write-up / walk around. Hatch and Merrill competed with advanced tablet PCs using Hyundai’s new Workshop Automation system.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

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