HYUNDAI REVEALS VELOSTER RE:MIX PRODUCTION MODEL AT SEMA

Jim Trainor
Jim Trainor
Product Public Relations Sr. Group Manager
Derek Joyce
Derek Joyce
Product Public Relations Manager
All Contacts
ID: 38201
Exterior, Hyundai Motor America, Auto Shows, Front 3/4, 2013 Veloster RE:MIX
Hyundai Veloster RE:MIX Edition
ID: 37513

>>CLICK HERE<< to view the 2012 SEMA Media Kit

Veloster RE:MIX Arriving at Dealerships in December

Hyundai SEMA Presence Features Seven Concepts Based on Genesis Coupe, Veloster and Elantra GT

LAS VEGAS, Oct. 30, 2012 – Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai introduced a special edition RE:MIX production Veloster to the enthusiast crowd at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas. The special edition production Veloster features an aggressive sporty exterior appearance with a unique body kit and gunmetal-finish alloy wheels, while the interior is enhanced with a premium audio system. This Veloster is a turn-key production vehicle with a lifestyle-focused look and feel. Truly a “re-mix,” this Veloster is a cool blend of exclusive features and options that create a distinctive lifestyle offering from Hyundai. In addition to the exclusive “Sprint Gray,” a simplified color palate of five additional Veloster colors will be available: Century White, 26.2 Yellow, Marathon Blue, Ultra Black and Boston Red.

The RE:MIX Lab is a national tour celebrating creativity in music, art, fashion, technology, gaming, culture and design. Central to the message of innovation are customized one-off Hyundai vehicles representing the ultimate in style, design and performance. With custom audio, distinctive materials and bespoke components throughout, each RE:MIX vehicle speaks to individual creativity, passion and connectivity. Building on the popularity of these vehicles on tour, Hyundai is offering a new production model, the Veloster RE:MIX, to Hyundai dealerships before the winter holidays. The Veloster RE:MIX will be priced at $19,900 for manual transmission and $21,150 for DCT (plus a $775 freight charge).

In addition to the special edition Veloster RE:MIX, Hyundai will showcase several other Veloster and Genesis Coupe concepts at SEMA, as well as an Elantra GT concept, making its debut at SEMA this year. Hyundai has again teamed up with some of the most respected names in the aftermarket to build seven one-of-a-kind models for the Hyundai display at SEMA (booth #24387) at the Las Vegas Convention Center, Oct. 30-Nov 2, 2012.

The lineup of Hyundai vehicles includes:

  • Hyundai Design and Technical Center “Velocity” Concept
  • ARK Performance Genesis Coupe R-Spec Track Edition
  • ARK Performance Veloster Alpine Edition
  • Bisimoto Engineering Elantra GT Concept
  • Cosworth Engineering Genesis Racing Series Concept
  • FuelCulture Genesis Coupe Turbo Concept
  • JP Edition Veloster Concept

“Each year we bring our newest, most exciting cars to SEMA with our aftermarket partners, creating more innovative options for Hyundai enthusiasts,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “This year, we brought the tuner-ready Veloster and Genesis Coupe as well as our new dynamic five-door Elantra GT.”

Photos, videos and additional details on Hyundai’s 2012 SEMA cars are available at HyundaiNews.com.

ARK Performance Genesis Coupe R-Spec Track Edition
Hyundai teamed up with ARK Performance to create an ultra-high-performance track edition based on the Genesis Coupe R-Spec model. The ARK super-tuner track edition will debut with the Hyundai brand at the 2012 SEMA show. This special ARK model takes the new Genesis Coupe 3.8-liter, direct-injected engine to an impressive 395 horsepower at 6800 rpm, with axle-flexing torque of 340 lb.-ft. at 5400 rpm. From the exterior, the ARK design theme takes the muscular character lines of the Genesis Coupe to the extreme, with race-like flared over-fenders, an aggressive front splitter, and carbon-fiber hood with heat-extractor vents.

ARK Performance Veloster Alpine Edition
ARK Performance has created a Veloster sport coupe concept focused on an extreme sports alpine-enthusiast lifestyle. This concept offers a finely tailored interior using materials, colors and design themes fitting an extreme winter sports lifestyle. The Veloster Alpine concept expands on original Veloster functional design strengths, such as the hidden third door and wide-opening rear hatch with a focused interior theme. JPM Coachworks created the interior environment with a blend of Alcantara®, fine Italian leather and WeatherTek® breathable fabric. These materials were chosen specifically for their durability in wet environments, including leather that repels mildew and a WeatherTek material commonly used in snow apparel.

Bisimoto Engineering Elantra GT Concept
In the Elantra GT’s first concept appearance at SEMA, Bisimoto Engineering gave the car a complete re-working with an emphasis on outrageous performance gains. Starting with forged Arias pistons, Bisimoto con-rods and Turbonetics turbocharger, AEM water-methanol injection and Bisimoto high-pressure injectors, the Bisimoto Elantra GT is one of the highest specific-output Hyundais ever created, muscling 600+ horsepower out of the 1.8-liter “Nu” engine family powerplant.

See video here: http://www.youtube.com/watch?v=SJC97c9UMHM

Cosworth Engineering Genesis Racing Series Concept
This special Cosworth-tuned model takes the new Genesis Coupe 3.8-liter, direct-injected engine to racecar levels, with an impressive 389 horsepower at 6400 rpm, and tire-shredding torque of 325 lb.-ft. at 5100 rpm, all with daily-driving civility. From the exterior, the Cosworth design theme radiates a retina-bending satin-gloss blue finish, aero front splitter, gunmetal-finish lightweight racing wheels, integrated rear spoiler, and blackout rear diffuser. While unmistakably race-oriented, the Cosworth concept retains the original Genesis Coupe design language, focusing most on astounding performance gains and real-world performance potential.

FuelCulture Genesis Coupe Turbo Concept
Hyundai and FuelCulture.com teamed up to modify a Genesis Coupe for SEMA and demonstrate how customization can be achieved by the enthusiast, within budget, resulting in cars that are as unique as the people who drive them. From engine to suspension upgrades, and everything in between, the partnership between Hyundai and FuelCulture.com exhibits how easily car customization can be achieved. The tuned, Apple Red Genesis Coupe is set to achieve 315 horsepower and 242 lb.-ft. of torque.

JP Edition Veloster Turbo
Hyundai partnered with John Pangilinan to create a brilliant mint green Veloster concept. Paint supplier BASF was consulted as the unique supplier of the Mint Green exterior finish for the concept. The 1.6-liter, direct-injected Veloster engine receives an ARK performance exhaust, while the suspension adds KW coilovers, Whiteline sway bars and anti-lift kit, and a Brembo® big brake kit. Blacked-out Ray’s Gram Lights Xtreme57 Wheels and Toyo Proxes T1 Sport tires fill in the bright mint green TS Designs fender flares by Jon Sibal.

See video here: http://www.youtube.com/watch?v=nNQZpuIewAY

Hyundai Design and Technical Center “Velocity” Concept
Hyundai America’s internal design and technical center created the “Velocity” factory-tuner concept for the company’s popular Veloster sport coupe. The Velocity concept expands on all of the original Veloster concept strengths in an aggressive, no-holds-barred factory-racer design language. Huge 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with generous front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic. While unmistakably racetrack-oriented, the Velocity concept retains the original Veloster silhouette, focusing on exponential performance gains and functional design cues.

See video here: http://www.youtube.com/watch?v=rD44xuHyxgE

>>CLICK HERE<< to view the 2012 SEMA Media Kit

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.hyundaiassurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

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