HYUNDAI DESIGN AND TECHNICAL CENTER CREATES “VELOCITY” FACTORY-TUNER CONCEPT FOR 2012 SEMA SHOW

Derek Joyce
Derek Joyce
Product Public Relations Manager
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ID: 37480

Hyundai’s Proprietary Design and Technical Center Pushes Veloster

Performance and Design Envelopes for SEMA Show Enthusiasts

COSTA MESA, Calif., Oct. 15, 2012 – Hyundai America’s internal design and technical center has created the “Velocity” factory-tuner concept for the company’s popular Veloster sport coupe. The Velocity concept proudly debuts at the 2012 SEMA show under the Hyundai banner. Velocity represents a joint effort between the Design and Engineering divisions of Hyundai America Technical Center in Irvine, California.

See the teaser video here - http://www.youtube.com/watch?feature=player_embedded&v=ufKu7JY9BgA.

The Velocity concept expands on all of the original Veloster concept strengths in an aggressive, no-holds-barred factory-racer design language. Huge 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with generous front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic. While unmistakably racetrack-oriented, the Velocity concept retains the original Veloster silhouette, focusing on exponential performance gains and functional design cues.

“In creating Velocity, we were inspired to take the Veloster’s original concept strengths to their fullest expression,” said Chris Chapman, head of Hyundai’s Irvine, California design center. “Velocity gave our design and engineering teams license to take Veloster far beyond everyday production car limitations.”

The 1.6-liter, direct-injected Veloster engine received customized engine modifications by Cosworth, including performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. The new engine boasts more than 400 horsepower and 350 lb.-ft. of torque for explosive acceleration out of bends.

Matching the muscular exterior statement, Velocity suspension and braking modifications handle the acceleration capabilities under hood, with Brembo® 4-piston calipers and two-piece rotors, Bilstein® springs with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance summer tires. The comprehensive list of Velocity performance enhancements include:

Powertrain

  • Cosworth engine upgrades: Pistons, Rods, Turbo, Intercooler, Intake Manifold, Intake charge design, Fuel system, and Engine Management system
  • CPR Fabrication: Custom Exhaust system

Interior

  • Sparco: A1 WTX 5H Helmets, gloves, shoes, and seat belts.
  • Race-keeper: Race-Keeper Video GPS data Acquisition System
  • Katzkin custom suede leather interior:
    • Raven and scarlet themed suede with red stitching
    • CPR Integrated Roll Bar

Exterior

  • Velocity HATCI Design Body Kit:
    • Front and rear braking airflow ducts
    • Lift-reducing rear diffuser
    • Integrated front splitter
    • Aero side skirt lip
    • Oversized rear wing spoiler
    • #1 racing number design motif
    • HRE P40 model 19 x 9.0” lightweight satin-charcoal wheels

Brakes

  • Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers

Suspension

  • Bilstein: Monotube dampers and spring kit
  • Kumho: Ecsta SPT 275/35R19 High Performance Summer Tires

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

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