HYUNDAI MOTOR AMERICA REPORTS BEST-EVER MAY SALES

Lori Scholz
Lori Scholz
Public Relations Manager
All Contacts
ID: 36274
  • Second best month in company history
  • Third month in a row topping 60,000 sales
  • Fleet sales mix down to seven percent

COSTA MESA, Calif., June 1, 2012 – Hyundai Motor America, the most fuel-efficient automaker in the U.S., today announced an all-time May sales record of 67,019 units, up more than 13 percent over last year’s all-time May record, and the second best sales month in company history.

“The industry experienced choppier waters than anticipated in May,” said Dave Zuchowski, executive vice president of sales. “While industry demand and traffic remained strong, consumer confidence was clearly conflicted with a recovering market being hedged against the inherent uncertainties of a looming presidential election and some disappointing housing and unemployment news. Amidst this economic backdrop and our own very low inventories, we felt great about setting yet another monthly volume record and are really well positioned for what we fully expect to be a robust summer sales period.”

Hyundai is operating with a 32-day supply of inventory, believed to be the leanest among all competitive brands and running at about half of current industry levels. The company’s supply of the highly fuel-efficient Accent, Elantra, and Veloster models are running at extremely low levels of availability. “Having demand exceed supply is an enviable position to be in but it forces us to be exceptionally efficient in our production planning, inventory management, and sales velocity,” added Zuchowski.

The all-new Azera, a recent recipient of IIHS’ Top Safety Pick, the seventh Hyundai model to hold this recognition, continued its strong launch sales pace with a 558 percent increase over last May, while the Veloster saw sales gains of almost 14 percent over last month. Hyundai’s family of premium products, Genesis and Equus, continue to deliver outstanding sales results with another all-time record volume month, representing a year-over-year sales increase of about 40 percent. Business to fleet accounts was less than a seven percent mix, among the lowest levels in the industry.

CARLINE

MAY/2012

MAY/2011

CY/2012

CY/2011

ACCENT

6,166

1,529

30,810

20,406

SONATA

20,765

22,754

96,481

96,370

ELANTRA

18,877

20,006

80,114

83,309

SANTA FE

6,884

6,671

27,737

26,834

AZERA

1,053

160

2,165

873

TUCSON

4,644

4,363

19,602

19,131

VERACRUZ

827

741

3,112

3,189

VELOSTER

3,624

n/a

15,597

n/a

GENESIS

3,828

2,769

15,608

12,305

EQUUS

351

221

1,630

1,171

TOTAL

67,019

59,214

292,856

263,588

SALES-WEIGHTED FUEL ECONOMY

MAY

CAFE (mpg)

2012 CYTD

CAFE

MAY Window Label Combined MPG

2012 CYTD Window Label Combined MPG

Car

37.8

38.1

28.5

28.7

Truck

28.8

28.9

22.0

22.1

Hyundai Brand

37.0

37.3

28.0

28.1

MAY

2012 CYTD

40-MPG Sales

25,614

113,782

Mix of Total Sales

38 percent

38 percent

In keeping with its industry-leading fuel efficiency status, Hyundai achieved a corporate average fuel economy level of 37.0 MPG (28.5 MPG label value) in May, while selling 25,614 vehicles (38 percent of total sales) with 40 MPG window label highway fuel economy ratings.

“Demand for Hyundai vehicles in May remained at record levels, and so once again our total sales this month were a reflection of low inventories at Hyundai dealerships rather than market demand,” said John Krafcik, president and CEO of Hyundai Motor America. “We’ve continued to keep our incentive spending and fleet mix low reflecting this situation, while at the same time watching carefully the mixed economic signals we’re seeing, especially continued stagnation in the housing market, today’s disappointing news on unemployment, and significant incentive spending increases from our key competitors.”

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media website: www.hyundainews.com

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