2009 Frankfurt Auto Show

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Hyundai's Eco-Initiatives Move into High Gear at 2009 IAA
SEOUL, Korea, Sep. 3, 2009 - Blue Drive, Hyundai Motor Co.'s eco-initiative, will move into high gear at the 2009 IAA in Frankfurt. The company has created a special Blue Drive Zone where it will exhibit a wide array of its new eco-friendly technologies and products demonstrating its commitment to lowering emissions and improving the fuel economy of its vehicles.
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