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PRIVACY POLICY

Hyundai Motor America Is Committed to Protecting Consumer Privacy

NOTICE :

Your privacy is important to Hyundai Motor America (“Hyundai” or “HMA”) and its affiliate companies, as is your trust in Hyundai’s products and services. We strive to protect your online privacy, while providing an enjoyable website experience that provides information, products, and services that are relevant and useful to you. The purpose of this Hyundai Privacy Policy for the U.S. (“Policy” or “Privacy Policy”) is to notify and inform you of our website personal information practices. This Privacy Policy applies to Hyundai and its affiliate companies. We urge you to read the complete Privacy Policy as well as our Terms and Conditions of Use and contact us if you have any questions.

This Policy will describe the kinds of personally identifiable information we may gather when you visit our websitesHyundainews.com. Additionally, this Policy addresses how we may collect, handle and use that information, what choices you have to manage the personal information we collect about you, and the security of such information.

CHOICE :

Freedom of Choice

You may choose to share your personally identifiable information with us. We use your information to notify you about our products and services and, where applicable, request your opinion. However, your participation in using our websites and/or providing feedback is completely voluntary. Should you not wish to consent, you can inform us in writing or via email at any time so that we can suppress or remove your personal data electronically.

Unsubscribe or Opt-out

Hyundai offers you the opportunity to choose to subscribe or unsubscribe to email news alerts.

•For email, users only receive e-mail news alerts to which they have explicitly subscribed. They may opt-out at any time by using the unsubscribe mechanism within the email. The unsubscribe mechanism allows website users to manage their subscription preferences to email alerts. Notwithstanding the above, this mechanism does not allow a user to opt-out of receiving transactional email, such as registration confirmation, forgot password etc.

•For calls or direct mail, website users may opt out at support.hyundai@dmt.ca

At the time information is collected from you, other choices you have about how the information may be used will be explained.

If you have opted out of receiving future emails from us, we will implement your opt-out request within 2 business days of receiving the opt-out request.

COLLECTION :

Collection of Personally Identifiable Information

You may visit Hyundai's various websites to read vehicle product information or utilize our online tools without telling us who you are, and without revealing any personal information except for that information which may be obtained from automatic information collection tools. To the extent that you utilize these online tools, Hyundai will collect and store the personal information provided by you, which is necessary to provide the requested services, or to improve the services that we provide to you in the future.

Hyundai may also obtain information about you in other ways (e.g., surveys,). The personal information that Hyundai may collect and store about you includes:

•Contact information (name, email address, language and news alert category preferences)

Public Postings. You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through Hyundai’s websites or any other service available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any personal information with others in any community area (whether through Hyundai’s websites or any other service available online).

Changes in Corporate Structure. In developing our business, we might sell certain assets, or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets.

SECURITY :

Website Security

You can visit Hyundai’s websites to read about our vehicles or use our online tools without providing any personally identifiable information. During such visits, we monitor your activity on the site and track statistical information about the activities that you perform, such as downloads or previews of media and search criteria.

Hyundai takes reasonable precautions to protect our users' information online, both while the information is being transmitted and after it is received by us. Once we have received user information (your email address), we use security policies and procedures and leading technology tools to attempt to safeguard the data we have against accidental or intentional loss, theft, unauthorized access, destruction, use, modification and disclosure.

Automatic Information Collection

We may collect certain preference information of website users through the use of cookies, including flash cookies, which are small files stored on your hard drive in order to optimize the design of our website. Our “cookies” are only used when you are visiting our sites. Cookies are used to retain information provided by the user during their use of our website, and are no longer used once the user exits the site. Usage of a cookie is only linked to personal information if a user provides that information (see above). By themselves, cookies do not tell us your email address or other personally identifiable information. Only you can provide that information on our websites – and only if you choose to do so. To limit the use of flash cookies from our site, simply right click on our site and adjust the Adobe Flash Player Settings bar under “Local Storage” to your desired setting.

A number of technologies exist to assess consumer behavior both on-line and off-line. Hyundai may employ a variety of these technologies, including web beacons (see below), and web analytics techniques to assess consumer behavior and to understand how we can better serve our customers. We automatically collect non-personal information from you, including but not limited to the following types of information: Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and related browser data; and content viewed, which may be aggregated with other information for analytic purposes.

Third Parties and Links

In the event that you provide personal information to any third party via any Hyundai website or any offer made available to you by Hyundai, you understand that Hyundai is not responsible for such third parties’ use or misuse of your personal information. You should review the privacy and information sharing practices of such third parties. Additionally, Hyundai may offer links to or from websites it controls to other sites within the Hyundai family as well as to sites operated by third parties. We offer links to third party sites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest. We are not responsible for the content, practices or policies of sites operated by third parties and urge you to inquire about them before providing any personally identifiable information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such site or resource.

Log Files

We use IP addresses to analyze trends, administer the sites, track users’ movement and gather broad demographic information for aggregate use in improving the sites. IP addresses are not linked to personally identifiable information.

CONSENT :

Acceptance of Privacy Policy

By using Hyundai websites, you signify your agreement to this Privacy Policy. Hyundai reserves the right to change this Privacy Policy at any time. All matters relating to these sites are governed by the laws of the State of California in the United States irrespective of its conflicts of laws provisions. In the event that Hyundai wishes to pursue legal action against you, it may bring such legal action in any federal or state court having jurisdiction. Lawsuits against Hyundai must be brought in federal or state court in Orange County, California. Hyundai will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. Please review the Privacy Policy on the website so that you are always aware of what information we collect, how we use it and under what circumstances we may disclose it. Continued use of a Hyundai website following changes to these terms will mean that you accept these changes.

CALIFORNIA PRIVACY RIGHTS DISCLOSURE :

Under California Civil Code Section 1798.83, also known as Senate Bill 27, or Shine the Light you are entitled to request and receive, free of charge, a copy of Hyundai's California Information Sharing Disclosure Notice for the previous calendar year. You may print this page, or call (800) 633-5151, to request a copy or email us at consumeraffairs@hmausa.com. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

Effective Date: March 11, 2011

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media web site: www.hyundainews.com

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