COSTA MESA, Calif., Jan. 30, 2012 – Hyundai, in its fifth consecutive year as a Super Bowl advertiser, will launch five total game-day ads on February 5, including two pre-game spots, one in the highly rated pre-kick time slot and two ads slated for in-game air time. The general theme of the day focuses on elements that drive the Hyundai brand and culture, with the two in-game ads highlighting performance characteristics – bolstering a brand attribute that Hyundai doesn’t often emphasize. The campaign features interactive and digital content throughout, including outtakes, online extensions and social media engagement to extend the reach of the program. Creative was developed by Hyundai’s agency of record, Innocean Worldwide Americas.

Hyundai Motor America today introduced the all-new 2013 Veloster Turbo armed with 201 horsepower along with the significantly redesigned 2013 Genesis Coupe in a world debut at the North American International Auto Show (NAIAS).

DETROIT, Jan. 9, 2012 – Hyundai Motor America today introduced the all-new 2013 Veloster Turbo armed with 201 horsepower in a world debut at the North American International Auto Show (NAIAS). Veloster Turbo is one bookend to Hyundai’s turbocharged sports coupe line-up, paired with the refreshed 274 horsepower, rear-wheel drive 2013 Genesis Coupe 2.0T (Turbo) also debuting at the show today.