Hyundai Motor America has announced pricing for the refreshed 2013 Genesis Coupe, starting at $24,250 for the 2.0T model and $28,750 for the 3.8-liter R-Spec model. The Genesis Coupe now sports more aggressive coupe styling, striking a more menacing demeanor from every angle. Inside, the 2013 Genesis Coupe interior has been enhanced with distinctive, upscale features and design cues. To match more aggressive design, both 4-cylinder and V6 engines benefit from significant technology enhancements. The 3.8-liter Lambda DOHC V6 engine adds sophisticated direct-injection technology, with peak horsepower rising to 348 at 6,400 RPM, and peak torque increasing to 295 lb.-ft. on premium fuel. The 2.0-liter turbo now generates 274 horsepower and 275 lb.-ft. of torque on premium fuel. Automatic transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC® manual-shifting capability. The 2013 Genesis Coupe goes on sale in March.
COSTA MESA, Calif., Jan. 30, 2012 – Hyundai, in its fifth consecutive year as a Super Bowl advertiser, will launch five total game-day ads on February 5, including two pre-game spots, one in the highly rated pre-kick time slot and two ads slated for in-game air time. The general theme of the day focuses on elements that drive the Hyundai brand and culture, with the two in-game ads highlighting performance characteristics – bolstering a brand attribute that Hyundai doesn’t often emphasize. The campaign features interactive and digital content throughout, including outtakes, online extensions and social media engagement to extend the reach of the program. Creative was developed by Hyundai’s agency of record, Innocean Worldwide Americas.
Hyundai Motor America today introduced the all-new 2013 Veloster Turbo armed with 201 horsepower along with the significantly redesigned 2013 Genesis Coupe in a world debut at the North American International Auto Show (NAIAS).
DETROIT, Jan. 9, 2012– Hyundai Motor America today introduced the significantly redesigned 2013 Genesis Coupe in a North American debut at the Detroit North American International Auto Show. In keeping with impressive performance upgrades, Genesis Coupe now sports more aggressive coupe styling, complemented by improved interior materials and design. Both 4-cylinder and V6 engines benefit from significant technology enhancements, with the 3.8-liter V6 engine receiving sophisticated direct-injection technology and the 2.0-liter turbocharged engine upgrading to a more precise twin-scroll turbocharger and larger intercooler. Automatic transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC® manual-shifting capability. Hyundai’s proprietary telematics platform, Blue Link®, is now available, providing Genesis Coupe owners with a variety of infotainment services to meet their individual connectivity needs.
