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HYUNDAI BRAND LOYALTY REPLACES TOYOTA FOR THE NUMBER ONE SPOT, ACCORDING TO KELLEY BLUE BOOK’S KBB.COM
Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book’s www.kbb.com Market Intelligence data. Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent. Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.
(03/15/2010)
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ELANTRA TOURING NAMED A “TOP 10 FAMILY CAR” BY KBB.COM
The 2010 Elantra Touring was named a “Top 10 Family Car” by Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information. Elantra Touring was one of 10 cars that made the list of what kbb.com editors consider the very best of the best vehicles for families this year. Some other makes and models on the “Top 10 Family Car” list include, Ford Taurus, Honda Accord Crosstour, Chevrolet Equinox and Subaru Outback.
(03/03/2010)
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HYUNDAI MOTOR AMERICA REPORTS FEBRUARY 2010 SALES
Hyundai Motor America today announced February sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January of this year. This marks the fourteenth consecutive month of year-over-year retail market share gains for Hyundai and our best retail share performance since the government’s "Cash-for-Clunkers" program in August 2009. "Even though February is the shortest month of the year, the list of highlights for Hyundai is long," said Dave Zuchowski, Hyundai Motor America's vice president of national sales. "Our sales gains in February were driven by strong consumer response to new products like the Tucson, which was up 102 percent, and the all-new U.S.-built Sonata, which was just launched this month and has already driven a 58 percent sales increase. For the Hyundai brand as a whole, consumer retail sales were up 21 percent while incentive spending was down more than 30 percent. We’re excited about the momentum we’re carrying into March."
(03/02/2010)
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2011 HYUNDAI SONATA NAMED "TOP SAFETY PICK" BY IIHS
Today, the all-new 2011 Hyundai Sonata joins an elite group of motor vehicles as a "Top Safety Pick" of the Insurance Institute for Highway Safety (IIHS). This award is only given to those vehicles that do a superior job protecting people in front, side, rear and rollover crashes. A car's ability to handle itself in these crashes is determined by how many "GOOD" ratings it receives in each of the IIHS tests. Additionally, the vehicle must have electronic stability control readily available as an option. Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai’s commitment to both active and passive safety technology leadership. In 2005, the Sonata was the first popular midsize sedan to standardize ESC -- once again every 2011 Sonata has lifesaving ESC as standard equipment.
(18 Feb 10)
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