Kona Iron Man Edition SUV Makes Global Debut at 2018 San Diego Comic-Con

  • Unique Interior and Exterior Design Cues Inspired by the Iconic Iron Man Suit
  • Kona Iron Man Edition to be “Built-to-Order” with Limited Global Production


SAN DIEGO, Calif.,
July 19, 2018“My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. The Kona Iron Man Edition will be available to customers via a limited global production run. Production is scheduled to begin in December, with the first units available in the first quarter of 2019. For more details, visit KonaIronManEdition.com.

“Hyundai’s ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,” said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company. “Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe.”

“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,” said Dean Evans, chief marketing officer, Hyundai Motor America. “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”

“Seeing this car come to life is like wish fulfillment for so many of us,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armor!”

 

 

Hyundai x Marvel: Comic-Con recap

On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.

Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.

Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom seat design.

The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo appears in Marvel Studios’ Ant-Man and The Wasp. That integration was accompanied by a fully integrated marketing campaign that included new commercials and an interactive sweepstakes offering fans a chance to attend a pre-release screening of the film.

 

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL

 

Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

Please visit our media website at www.HyundaiNews.com

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram

 

###

 

 

Photos
19

Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33375

JPG Image 5000 x 2875 5 MB
Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33376

JPG Image 4096 x 2160 4 MB
Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33377

JPG Image 4096 x 2160 5 MB
Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33380

JPG Image 4096 x 2160 3 MB
Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33379

JPG Image 4096 x 2160 4 MB
Kona Iron Man Edition
Jul 19, 2018

Kona Iron Man Edition

Unveiled in the Marvel booth during Comic-Con 2018, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. It is a limited production vehicle that will be available to consumers in the U.S. in early 2019.

Added: Jul 19, 2018 | ID: 33378

JPG Image 5000 x 2636 3 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Marvel Studios Captain America and Hyundai Kona Iron Man Edition on display at the Marvel booth during San Diego Comic-Con 2018 at San Diego Convention Center on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33447

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

CMO, Hyundai Motor America Dean Evans speaks on the Marvel stage at San Diego Comic-Con 2018 for the Hyundai Kona Iron Man Edition unveiling on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33443

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

CMO, Hyundai Motor America Dean Evans speaks on the Marvel stage at San Diego Comic-Con 2018 for the Hyundai Kona Iron Man Edition unveiling on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33442

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Hyundai Kona Iron Man Edition on display at the Marvel booth at San Diego Comic-Con 2018 on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33436

JPG Image 3648 x 2432 3 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Hyundai Kona Iron Man Edition on display at the Marvel booth at San Diego Comic-Con 2018 on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33435

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Hyundai Kona Iron Man Edition on display at the Marvel booth at San Diego Comic-Con 2018 on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33433

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Just minutes before the sheet pull on the Hyundai Kona Iron Man Edition at the Marvel booth at San Diego Comic-Con 2018 on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33429

JPG Image 3648 x 2432 3 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1
Jul 20, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 1

Just minutes before the sheet pull on the Hyundai Kona Iron Man Edition at the Marvel booth at San Diego Comic-Con 2018 on July 19, 2018 in San Diego, California. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 20, 2018 | ID: 33427

JPG Image 3648 x 2432 3 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2
Jul 23, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2

Marvel artist Todd Nauck takes the stage with Vice President and Creative Executive Ryan Penagos for Hyundai’s Complete and Compete Illustration Challenge in celebration of the Kona Iron Man Edition launch at San Diego Comic-Con 2018. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 23, 2018 | ID: 33469

JPG Image 3648 x 2432 1 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2
Jul 23, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2

Marvel artist Todd Nauck takes the stage with Vice President and Creative Executive Ryan Penagos for Hyundai’s Complete and Compete Illustration Challenge in celebration of the Kona Iron Man Edition launch at San Diego Comic-Con 2018. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 23, 2018 | ID: 33468

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2
Jul 23, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2

Marvel artist Todd Nauck takes the stage with Vice President and Creative Executive Ryan Penagos for Hyundai’s Complete and Compete Illustration Challenge in celebration of the Kona Iron Man Edition launch at San Diego Comic-Con 2018. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 23, 2018 | ID: 33467

JPG Image 3648 x 2432 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2
Jul 23, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 2

Fans in cosplay pose with the Kona Iron Man Edition at the Marvel booth at San Diego Comic-Con 2018. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 23, 2018 | ID: 33466

JPG Image 3439 x 2293 2 MB
Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 3
Jul 23, 2018

Hyundai Kona Iron Man at San Diego Comic-Con 2018 - Day 3

Marvel artist Todd Nauck with his finished Complete and Compete Illustration Challenge featuring the Kona Iron Man Edition at San Diego Comic-Con 2018. (Photo by Christopher Polk/Getty Images for Hyundai)

Added: Jul 23, 2018 | ID: 33470

JPG Image 2312 x 2312 1 MB