LOS ANGELES, March 15, 2018 – For the second consecutive year, Hyundai will be the Official Automotive Partner of the Skechers Performance Los Angeles Marathon. The partnership includes a wide range of race weekend activations through which runners and spectators will have the opportunity to experience Hyundai's newest models. The March 18th race will be the 33rd anniversary of the Skechers Performance Los Angeles Marathon and will begin at Dodger Stadium and conclude in Santa Monica.
“Southern California is the home of Hyundai’s U.S. headquarters, which makes us the perfect partner to race to the Sketchers Performance Los Angeles Marathon finish line with,” said Paul Imhoff, director, Marketing Communications, Hyundai Motor America. “This partnership is a great way to connect with the local community, the athletes, share our latest product, and expose people to the Hyundai brand.”
On race day, the eco-friendly Ioniq Electric and Sonata Hybrid will serve as pace cars and accompany runners on course. The all-new Kona also will be showcased at the start at Dodger Stadium and at the finish line in Santa Monica, as well as at the Finish Festival.
Hyundai will have a prominent presence at the Health & Fitness Expo on March 16th-17th, where a wrapped Kona with more than 18,000 marathon participants’ names will be on display. Hyundai will also have promotional giveaways and a digital photo op experience where participants can get their photo taken on a green screen and be placed in a Hyundai-branded poster that is instantly socially shareable.
As Official Automotive Partner of the race, Hyundai also will be featured within the official race app and across the marathon's social and digital channels. Hyundai will air its Spring Sales Event Spot during the marathon broadcast on KTLA.
For more information and to register for the race, please visit www.lamarathon.com.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
Please visit our media website at www.HyundaiNews.com