Hyundai Transforms Retail Car Buying with Shopper Assurance

Industry-First Nationwide Commitment to Modernizing Car Shopping Offers More Options and Convenience for Customers

Launches Today in Miami, Orlando, Dallas and Houston and Will Roll Out to All Hyundai Dealers in Early 2018

 

Shopper Assurance Press Conference

FOUNTAIN VALLEY, Calif., Oct. 10, 2017  In building on the brand promise to provide customers with a better experience, Hyundai introduces Shopper Assurance, an industry-first nationwide program that streamlines and modernizes the car-buying experience. Today, a majority of car buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new car. Shopper Assurance focuses on four elements that make the often arduous process of purchasing a car easier, faster and worry-free.

  • Transparent Pricing: Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle. This can reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being available on dealer websites.
  • Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at a location of the customer’s choosing, such as their home, their office or a coffee shop.
  • Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
  • Three-Day Money Back Guarantee: Any customer who is not satisfied with their purchase is given a three-day buy back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date. This turns potential second thoughts into peace of mind.


“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”

“We’ve listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper,” said Andrew DiFeo, chairman, Hyundai National Dealer Council and dealer principal, Hyundai of St. Augustine. “With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount.”

Shopper Assurance is available for any new model in the Hyundai lineup and will initially launch in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.

Shopper Assurance builds on Hyundai’s legacy of innovative customer programs. Examples such as America’s Best Warranty, the innovative job loss protection program during the recession, the trade-in value guarantee offer and many others show Hyundai’s dedication to making things better for its customers. Hyundai Assurance is now made up of two pillars: Shopper Assurance and Owner Assurance (America’s Best Warranty, Road-Side assistance, Blue Link Connected Care and Car Care).

For more details on Hyundai Shopper Assurance and to find participating dealers, please visit http://www.hyundaiusa.com/ShopperAssurance

 

Shopper Assurance Explained

 

Shopper Assurance TV Spot

 

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com

Hyundai Motor America on Twitter | YouTube | Facebook

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Photos
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Hyundai Shopper Assurance | TV Spot
Oct 10, 2017

Hyundai Shopper Assurance | TV Spot

The TV spot for Hyundai’s Shopper Assurance program, “We Used To,” reflects on some of the “crazy things” we used to put up with in life; like the hassles of buying a car, and introduces a program to make car buying better.

Added: Oct 10, 2017 | ID: 29832

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Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle.

Added: Oct 10, 2017 | ID: 29827

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Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle.

Added: Oct 10, 2017 | ID: 29826

JPG Image 2532 x 1410 265 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle.

Added: Oct 10, 2017 | ID: 29825

JPG Image 2538 x 1396 269 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory.

Added: Oct 10, 2017 | ID: 29824

JPG Image 1608 x 960 211 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29823

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Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory.

Added: Oct 10, 2017 | ID: 29822

JPG Image 2502 x 1334 218 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

FOUNTAIN VALLEY, Calif., Oct. 10, 2017 – In building on the brand promise to provide customers with a better experience, Hyundai introduces Shopper Assurance, an industry-first nationwide program that streamlines and modernizes the car-buying experience.

Added: Oct 10, 2017 | ID: 29820

JPG Image 612 x 792 104 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29819

JPG Image 1465 x 1027 201 KB
Hyundai Shopper Assurance | TV Spot
Oct 10, 2017

Hyundai Shopper Assurance | TV Spot

The TV spot for Hyundai’s Shopper Assurance program, “We Used To,” reflects on some of the “crazy things” we used to put up with in life; like the hassles of buying a car, and introduces a program to make car buying better.

Added: Oct 10, 2017 | ID: 29817

JPG Image 1920 x 1080 409 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29816

JPG Image 1242 x 2208 172 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29831

JPG Image 1242 x 2208 544 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29830

JPG Image 1242 x 2208 315 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive.

Added: Oct 10, 2017 | ID: 29829

JPG Image 1920 x 1080 425 KB
Hyundai Transforms Retail Car Buying with Shopper Assurance
Oct 10, 2017

Hyundai Transforms Retail Car Buying with Shopper Assurance

FOUNTAIN VALLEY, Calif., Oct. 10, 2017 – In building on the brand promise to provide customers with a better experience, Hyundai introduces Shopper Assurance, an industry-first nationwide program that streamlines and modernizes the car-buying experience.

Added: Oct 10, 2017 | ID: 29828

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Hyundai Shopper Assurance Press Conference
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Hyundai Shopper Assurance Press Conference

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Hyundai Owner Assurance
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