Former Senior Group Manager of Product Planning to Oversee Product Communications
FOUNTAIN VALLEY, Calif., Aug. 28, 2017 – The communications team at Hyundai Motor America has added Hyundai veteran Brandon Ramirez as the senior group manager of Product Communications. In this role, Brandon is responsible for communicating the attributes of Hyundai’s entire product lineup to traditional and digital media. This includes auto show strategy, new vehicle launches and ongoing content creation for Hyundai vehicles. Brandon reports to Jim Trainor, director of Hyundai’s communications efforts in the U.S.
Brandon is transitioning to the communications team from Hyundai’s product planning division, where he worked for the past 13 years leading product development, market launches and lifecycle management for Hyundai’s lineup of cars, CUVs and alternative-powered vehicles. His expertise also includes target audience research, analyzing market trends, and serving as company spokesperson to media and other third parties. Brandon also has extensive multicultural experience serving as the chair of Hyundai’s internal “Amigos Unidos” employee group, which is tasked with community engagement and raising culture awareness at Hyundai.
“Brandon is the perfect fit in this role with his in-depth product and industry knowledge, experience as a media spokesperson and the relationships he has throughout the entire organization,” said Trainor. “The addition of Brandon completes the recent reorganization of the PR team that better aligns Hyundai communications with the evolving automotive business, media and digital landscape. We’ve built the communications team of the future that will be able to quickly adapt to changing consumer preferences and media habits, and can help us stay ahead of our competition.”
Prior to Hyundai, Brandon spent several years in product strategy at Mitsubishi Motors North America and was an acquisition analyst at Fairfield Investments. Brandon graduated from California State University, Fullerton with a Bachelor of Arts in Business Administration and earned his Master of Business Administration from the University of San Diego. Media can reach Brandon at 714-965-3373 or firstname.lastname@example.org.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
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