HYUNDAI EXPANDS CAMPAIGN TO EDUCATE AMERICANS ON THE DANGER OF COUNTERFEIT AUTO PARTS



HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTStitle

Testing of a Non-OEM airbag vs. Hyundai Genuine airbag

WHAT:

Hyundai is expanding its integrated advertising and public relations campaign focusing on safety with a new YouTube video. The campaign is aimed at warning American drivers of the risks involved when using counterfeit automotive parts. 

The new video titled “Good to Know – Counterfeit Parts” can be found on the Hyundai USA’s YouTube channel or at HyundaiUSA.com/ConsumerAwareness.

Due to perceived high costs, motorists sometimes choose, or are told by their insurance company, to visit independent repair shops that are not recognized by the automakers for collision repairs. Some of these shops offer copies of original parts or recycled components from existing collision-damaged vehicles at a lower cost. Often these parts are unsafe for long-term use and pose a great danger to safety. Counterfeit and recycled crash parts also affect the vehicle’s appearance and decrease its resale value. Hyundai encourages the use of OEM (Original Equipment Manufacturer) parts on all Hyundai vehicle repairs because they are designed and manufactured to meet Hyundai’s engineering specifications. Hyundai does not recommend the use, or re-use, of components removed or recycled from an existing collision-damaged vehicle. Owners need to be aware, it can be hard finding out if their repair facility is using non-original equipment parts or parts that have been damaged due to a prior collision or element exposure.

WHEN: The new video is available now.
WHERE: Hyundai USA’s YouTube channel or at HyundaiUSA.com/ConsumerAwareness
WHO: Hyundai Motor America and its dealerships
NOTES: If you have any questions please contact: 
Miles Johnson
714-366-1048 
Hyundai Motor America
milesjohnson@hmausa.com


HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com

Hyundai Motor America on Twitter | YouTube | Facebook

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Photos
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HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS
May 11, 2016

HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS

HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS

Added: May 11, 2016 | ID: 27527

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HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS
May 11, 2016

HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS

HYUNDAI LAUNCHES CAMPAIGN TO EDUCATE AMERICANS ON COUNTERFEIT AUTO PARTS

Added: May 11, 2016 | ID: 27528

JPG Image 1920 x 1080 231 KB

Videos
1

HYUNDAI EXPANDS CAMPAIGN TO EDUCATE AMERICANS ON THE DANGER OF COUNTERFEIT AUTO PARTS
Sep 29, 2016

HYUNDAI EXPANDS CAMPAIGN TO EDUCATE AMERICANS ON THE DANGER OF COUNTERFEIT AUTO PARTS

HYUNDAI EXPANDS CAMPAIGN TO EDUCATE AMERICANS ON THE DANGER OF COUNTERFEIT AUTO PARTS

Added: Sep 29, 2016 | ID: 10473

MP4 Video 24 fps 32 MB