"BETTER" IS THE ENGINE THAT DRIVES HYUNDAI IN NEW SUPER BOWL 50 BRAND SPOT

WHAT:

Hyundai reveals its fourth Super Bowl ad, “Better,” a 60-second spot scheduled to run during the pre-game show.

The spot follows the life of a boy from birth through to adulthood as he strives to make the world a better place. It is the first ad in Hyundai’s new branding campaign, which captures the company’s mission to make its vehicles and the entire consumer experience better.
 

LINK TO SPOT:

https://youtu.be/I-A_A5sUoqA
 

LENGTH:

60 seconds
 

TIME SLOT:

Pre-game show
 

DIRECTOR:

Fredrik Bond of MJZ Productions
 

CREATIVE AGENCY:

INNOCEAN Worldwide

CONTACTS:

Michael Stewart
(310) 437-2523
michael.stewart@ketchum.com
 

 

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link® Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for three years with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com

Hyundai Motor America on Twitter | YouTube | Facebook

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Photos
6

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27444

JPG Image 1920 x 1080 252 KB
“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27445

JPG Image 1920 x 1080 314 KB
“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27446

JPG Image 1920 x 1080 279 KB
“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27447

JPG Image 1920 x 1080 304 KB
“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27448

JPG Image 1920 x 1080 303 KB
“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.
Jan 28, 2016

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

“Better” follows the life of a boy from birth through to adulthood as he strives to make the world a better place.

Added: Jan 28, 2016 | ID: 27449

JPG Image 1920 x 1080 253 KB